職位介紹
This role is responsible for the consolidation and analysis of internal and external data, and the development of ideas and insights that champion the consumer and shopper in all decisions. The role will work closely to build strong partnerships with Marketing and Commercial Teams to enable adoption of brand strategies and assets, whilst operating as an ambassador for the Insights & Analytics function across the business.
主要職責
- Manage and lead insight studies with partner agencies relating to marketing and brand team priorities across key areas of strategy and execution and ensure adoption of learnings into plans and toolkits
- Undertake evaluation of priority brand assets and campaigns each year, supporting a culture of continuous learning and ensuring global insights and data are fed into this approach, leading to more effective and efficient spend of A&P
- Support the development and implementation of the team’s consumer and shopper data strategy; including the leveraging of 1st, 2nd and 3rd party data to unlock insights and value for core and innovation brands
- Embed audience profiles of target consumers and shoppers to aid the delivery of relevant assets and effective plans to increase brand and commercial teams’ understanding and consumer insight-led decision making.
- Ensure application and adoption of marketing capability programs, identifying best practice in emerging areas of marketing science and embedding consistent approaches to brand building across the global and local marketing functions. • Develop and maintain strong professional and productive relationships with external partner agencies to develop and deliver the appropriate data from external sources.
- Build a strong partnership with brand & commercial team(s) that ensures all insights and learnings are objectively presented and funnelled into decisions, plans and toolkits in a way that champions the voice of the consumer
- Funnel data and learnings from the continuous projects, and from the analytics team into the global brand team, ensuring the latest data and learnings drive ad hoc decisions and support the annual planning process
- Collaborate effectively with global and ODC BU Insights stakeholders, adopting best practices to accelerate and leverage the learnings between local and global teams to optimise local practices
理想候选人
Essential:
- Degree in Marketing or relevant experience with consumer data and insights • Excellent communication and presentation skills.
- Fluent in English and Chinese
- Strong data analytical skills, with an ability to translate data into relevant insights
- Collaborative approach with a problem-solving mindset
- Demonstrated ability to build relationships and influence stakeholders across level
Desirable:
- Experience in the alcohol/spirit industry
- Proven successful experience in leading business changes including system and/or process
我们可以提供你?
- 我們提供具有競爭力的薪水和福利，旨在促進員工的財務狀況, 包括獎金計劃。
- 我們的員工享有優於勞基法的休假制度。
- 補充醫療保險涵蓋了員工和家屬的部份。
- 退休金條款依照當地勞工退休金條例規定。
- 我們的員工援助計劃在醫療，財務和法律以及家庭和家庭問題等日常事務上提供實用，公正的支持。
- 人身壽險包含在公司團體保險計劃中。
- 享有產品補貼，使您可以和家人朋友一起享用我們的夢幻品牌組合。
- 每位員工每年都有機會為一個或多個自己籌集資金，志願服務或個人捐贈的慈善機構申請資金。
- 提供學習資源以幫助您成為自己最好的自己。
有关格兰父子公司
才俊家園
William Grant & Sons：才俊施展抱負的家園。
每位員工有各自的秉性、技能、經驗、視角，我們無不珍視。每位同仁在這裡都能各盡其能，幫助公司完成增長目標。
William Grant & Sons 立志做為發展且實現理想抱負的家園，每位同仁擁有各自的特質、技能、經驗和視角，我們無不珍視。多元與包容是William Grant & Sons經營與管理的重要原則。秉持公司目標及理念，力求創造良好的工作環境，讓同仁盡其所能，全心投入工作。
靈活且敏捷的工作哲學
我們的靈活工作哲學是"讓每一天都是最佳工作日"。
我們以信任為本，賦予每位同仁以不同特質發揮其最佳工作狀能。靈活且積極的工作經驗可幫助同仁感受到歸屬感並充份施展團隊潛能。
在招聘過程中，我們也十分樂意與應徵者討論各種可能的靈活工作模式。
招聘遵循包容原則
多元與包容是 William Grant & Sons 經營與管理的一項重要原則，秉承的是公司的目標和理念。我們力求招聘不拘一格，廣攬人才。如果您對應徵事宜有何疑問或者需要幫助，我們十分歡迎您來函來電。所以敬請與我們 recruitment.enquiries@wgrant.com 的人事部門聯繫。
William Grant & Sons
