Introduction à l'emploi
This role will be responsible for owning and accelerating data-driven CRM Programmes in the SEA region, including developing a SEA CRM strategy to master 360° customer knowledge across all areas of the business, and driving CRM performance management to achieve CRM KPIs
Responsabilité du rôle
CRM Strategy
- Strategize and manage lead and customer data acquisition, enrichment, and retention initiatives in line with business objectives
- Manage and own CRM agencies relationships, working with both regional and teams to own local CRM roadmap, strategies and action plans, and driving the best-in-class customer engagement and loyalty strategy across key touchpoints
- Drive omni-channel excellence by ensuring continuity in consumer experience across owned D2C (direct 2 consumer), retailers (brick & mortar) and e-retail channels
CRM Data & Analytics
- Champion data quality and ensure data compliance, working with legal team to ensure customer data policy compliance and incorporate right data management tools/ process where necessary
- Own and drive quantitative data analysis to identify areas of opportunity, translate data, customer insights, and customer segmentation into actionable, results-oriented audience marketing programs focusing on the following:
1) Increasing lead acquisition and recruitment
2) Retention of customers by developing trial and loyalty
- Co-own CRM KPIs with local teams, including CRM technologies adoption, and CRM Performance Dashboard
CRM Activation & Operations
- Own CRM related programs (i.e. Loyalty programs, Marketplace Integration, eCommerce / Order Management System integration, Net Promoter Score surveys, etc.) across the markets
- Act as marketing automation lead, build and execute highly personalized cross-channel communications, campaigns and nurture programs
- Partner local and regional E-commerce team on all acquisition and loyalty building strategy and activities on all E-commerce channels
- Create and implement test strategies, including A/B multi-variant testing that maximise conversions, manage set-up and configuration of data-driven campaigns ensuring deliverability and performance optimization
Notre candidat idéal
- Educated to degree level or equivalent in a related subject with supporting work experience
- Over 6 years of CRM experience including designing, planning and driving customer lifecycle programmes
- Experience with A/B testing and vendor management preferred
- Excellent communication and project management skills, with strong analytical and Excel skills
- Experience in implementing marketing plans, campaign tracking and ROI metrics a plus
- Experience with Salesforce CRM and E-Commerce a plus
Que pouvons-nous vous offrir
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement.
- Private Healthcare for employees (including dependents), dental cover and annual health screenings.
- Pension provision for local nationals is addressed by the statutory Central Provident Fund (CPF). Alternative pension arrangements are available for non-locals.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Private Life Assurance and Total Permanent Disability cover.
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
À propos de William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
