Job Introduction
At Tullamore D.E.W., we believe Irish whiskey is best enjoyed in the company of others – sparking connection, conversation, and good craic. We’re looking for a dynamic Lead Brand Manager to join our team and help shape the future of one of Ireland’s most iconic whiskey brands. This is an exciting opportunity to drive growth, creativity, and brand love for Tullamore D.E.W. across the US market
Main Responsibility
As Lead Brand Manager, you’ll be responsible for developing and executing bold brand strategies that bring Tullamore D.E.W.’s distinctive character to life. You’ll oversee brand campaigns, innovation projects, and partnerships that strengthen our position in culture and in the hearts of whiskey drinkers worldwide. Working closely with cross-functional teams, global markets, and agency partners, you’ll ensure best-in-class activation, compelling storytelling, and commercial impact. From creative development to performance tracking, you’ll manage the full brand journey with ownership and accountability.
Our Ideal Candidate
Our ideal candidate brings 5 - 7 years of brand management experience at a world-class CPG company or alcohol beverage company, ideally both; master’s degree preferable. You’re a brand builder at heart – passionate, curious, and commercially minded. With proven experience in FMCG or spirits, you bring a track record of leading successful campaigns and driving measurable results. You’re equally comfortable with creative ideation and data-driven analysis, and you thrive in fast-paced, collaborative environments. An entrepreneurial mindset, strong stakeholder management and influencing skills, and a flair for storytelling are essential. Most of all, you’re excited to champion Tullamore D.E.W. and inspire real human connection through the work you do.The salary range for this role, based out of the NYC office is $146,775 - $165,000.
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous vacation entitlement.
- Comprehensive Private Healthcare that includes Medical, Dental & Vision
- Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Our Life and AD&D cover is a multiple of three times your annual basic salary.
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
