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Business Account Manager, Off-Trade & E-Commerce

Please Note: The application deadline for this job has now passed.

Job Introduction

Manage development of annual Joint Business Plans and build effective customer trading relationships to profitably maximise the distribution, promotional activity, and sales of the WG&S portfolio through the off-trade and ecommerce channels in Singapore.

Main Responsibility

  • Understand local market, shopper, consumer, and customer insights and use it to develop local plans, category development opportunities, and relevant growth drivers
  • Work with Country Manager to build callage and coverage model, segment and prioritise within assigned channels, define outcomes and profitability targets, and ensure proper capacity planning to feed into local sales and channel plans
  • Develop effective joint customer plans, including joint business planning where applicable, with clearly defined drivers and targets (volume, value, contribution targets etc.) for both WG&S and the customer
  • Effectively communicate all key account programs to WG&S Commercial & Marketing teams and to Distributor Management to ensure exceptional execution of approved programs
  • Implement individual account plans in line with local RTC plans by working closely with the distributors
  • Manage trade marketing activities with customers in collaboration with local (shopper) marketing teams and work with sales force to ensure proper in-store execution and activation
  • Continually monitor and review the effectiveness of account plans, adjusting for any new market/trade factors after agreement with customers and internal stakeholders
  • Work with local Marketing and Commercial teams to properly execute and control A&P + CD investments in Key Customer Accounts in line with approved investment plans
  • Build and agree Annual Promotional Plans and budgets for all brands, considering promotion frequency and depth (effective NRM); Manage customer pricing and investments in line with NRM guidelines
  • Drive critical negotiations with Key Customers, developing strong trade relationships to optimise distribution, brand activation, visibility, NSV and profitability
  • Be the main customer interface, ensuring smooth contact and handovers between customer, internal teams, and distributor where appropriate (e.g. logistics, trade marketing, finance, commercial)
  • Manage local sales operations and sales force (where applicable) and ensure teams are equipped with proper tooling and metrics
  • Implement an operating rhythm with the customer with clear review moments and touchpoints and aligned with WG&S internal operating rhythm
  • Monitor customer performance using a clear scorecard and act upon outcomes
  • Develop sales capability of (Merchandiser) sales force

What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous holiday entitlement.
  • Private Healthcare for employees (including dependents), dental cover and annual health screenings.
  • Pension provision for local nationals is addressed by the statutory Central Provident Fund (CPF). Alternative pension arrangements are available for non-locals.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Private Life Assurance and Total Permanent Disability cover.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons


William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.


Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at

William Grant & Sons

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