职位介绍
This position will be responsible for managing three major whisky brands – Glenfiddich, Balvenie and Monkey Shoulder – on Douyin and other selected video/livestreaming platforms.
The position will have full scope to manage and develop the brand digital presence, including responsibility for content, publishing, search, paid media, e-commerce, live-streaming, KOL management, etc.
This is a hands-on position, where the candidate will need to actively and directly manage the Douyin accounts using ByteDance tools, including managing the media spend of >10m RMB per year.
主要职责
- Create and operate WG&S brand accounts on Douyin, including posting content and engaging with the audience
- Collaborate with WG&S brand managers and third-party agencies to ideate and produce content optimised for audiences on Douyin
- Design and execute paid media campaigns on Douyin
- Champion the development of creative, high-quality short video content with an emphasis on storytelling and visual appeal
- Lead the development and execution of live-streaming / live commerce across all platforms, including Douyin and e-commerce platforms (Tmall, JD.com, etc.)
- Build a Direct to Consumer (DTC) e-commerce business on Douyin, with full P&L responsibility
- Publish tailored content to additional video platforms including WeChat Channels, Bilibili, Youku and others
理想候选人
- Bachelor’s degree in marketing or related fields
- Experience working for a brand, either in-house or in a digital agency
- In-depth knowledge of social media marketing strategies, tools, and best practices
- Familiar with the Douyin and ByteDance ecosystem, including Ocean Engine
- Experience of managing a brand Douyin account, including posting content and managing paid media spend
- Experience working with video content, planning livestreaming activity and collaborating with KOLs
- Creative, proactive and agile in adapting to new trends and changes in the digital marketing and e-commerce landscape
- Fluent in English
我们可以提供你?
- 我们提供有竞争力的薪酬和福利，旨在促进员工的经济福利，包括奖金计划。
- 我们的员工享受优厚的假期待遇。
- 补充医疗保险，包括住院津贴和年度身体健康体检。
- 由本土法定养老金政策提供。
- 我们的员工援助计划为从医疗、财务和法律到家庭和家庭问题的日常事务提供实际、公正的支持。
- 公司产品津贴，让您和您的亲朋好友可以享受我们来自于不同产品组合的神奇体验。
- 每位员工每年都有机会申请捐赠资金，用于他们筹集资金、自愿投入时间或个人捐赠的慈善机构。
- 学习资源能帮助你成为最好的自己。
有关格兰父子公司
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