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Senior Brand Manager

Job Introduction

William Grant & Sons has an opening for a Senior Brand Manager in our New York City office

Main Responsibility

Responsible for the positive development of the brand.  Manage the brand, with direct responsibilities for developing and achieving volume and value growth targets, and with a clear focus on driving the brand vision and equity.  Manage the annual and long-range brand planning cycle.  Generate, assess and recommend growth platforms.  Execute consumer communications strategies.  Execute break-through promotional programs.  Manage and track E&A. Gather and analyze in-market performance.  Analyze, communicate and execute geographic, channel, variant and size mix strategies for the brand, including numerical data, verbal data and all other sources of information. Manage relevant agency relationships across the marketing mix.  Build, maintain and work closely with key stakeholders to influence their role in the development and execution of the brand’s activities. Responsible for the professional development of brand ambassadors, including: Setting Key Performance Indicators (KPIs); Directing and guiding each toward achieving/meeting KPIs; Conduct Annual and Mid-Year Performance Evaluations; Identify and facilitate key development opportunities; Ensure adequate segregation of duties are defined, implemented and reviewed on a periodic basis; and Provide coaching and formal performance appraisal to team members to aid in their development. Share best practices across markets. Perform additional duties/responsibilities as assigned.

Our Ideal Candidate

Our ideal candidate will have:

Education: Bachelor degree (or a foreign equivalent) in Business Administration, Accounting, Finance, or related discipline.

Minimum Experience:1½ years of experience in the job offered, or in a managerial position within the spirits industry.  Experience must include analysis of return on capital employed (ROCE) of products.  Must have hands-on experience in assessing, evaluating and promoting proper market controls within the spirits industry. Experience can be gained concurrently. Employer will accept any suitable combination of education, training or experience. The pay range for this role, located in our New York City office is $139860 to $170,100.

What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous vacation entitlement.
  • Comprehensive Private Healthcare that includes Medical, Dental & Vision
  • Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Our Life and AD&D cover is a multiple of three times your annual basic salary.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons


William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.


Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at

William Grant & Sons


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