Senior Audience Insights Manager

Job Introduction

At William Grant & Sons we have a portfolio of brands that we are immensely proud of. You will be part of a culture that provides you with the freedom and opportunity to make a difference to your career and to our business. This role forms part of the Global Marketing function, who are collaboratively responsible for building our brands and delivering the marketing vision; ‘put people at the heart of our brands, building them for enduring fame’.

Within the Global Marketing function sits the Insights & Analytics team, whose purpose is to make the business more human through data and insight, to create value by bringing the outside in. The Insights and Analytics team will drive the next chapter of growth in the business, partnering with brands to become more human centred to understand & ideate with them on their audiences and occasions. This role forms an integral part of our Insights and Analytics team.

Main Responsibility

This role will focus on generating actionable insights on audiences and occasions to create experiences that drive brand objectives. This role will be responsible for defining our brand personas to express audiences and occasions. You will define common and nuanced path to purchase customer occasion journeys, validate with end users and explore ways to monitor data elements e.g. Google Analytics. This person will devise ways to evaluate marketing activations online and co-create Digital and Non-Digital experiences with the Brand Teams and local markets to drive engagement, conversion and explore how to scale efficiently.

Our Ideal Candidate

Lives and breathes consumer centric thinking, using data to create compelling insights, drive decisions and ideation. Has a proven ability to convey ideas and inspire change through data and insights. A strong collaborator who has deep functional knowledge, you will have a persuasive and simple approach to driving the adoption of ideas and insights.

We’re looking for an individual experienced in strategic human centred design roles, using design thinking and lean in agile environments to unearth unmet functional, social and emotional needs. You will have a consultative and partner approach, working with stakeholders to understand core business challenges to articulate a brief and design scrappy experiments to validate hypotheses

What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
  • Private Healthcare and Doctor@Hand (remote GP service).
  • Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Our Life Assurance cover is a multiple of eight times your annual basic salary.
  • Product allocation so that you can enjoy our fantastic portfolio of brands.
  • Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
  • Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons


William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.


Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at

William Grant & Sons


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