Job Introduction
Accountabilities
1. Outlet Universe Data & Systems Management
- Maintain a state-wide compliance checklist impacting RTM execution (license type, dry days, permitted promotions, pricing/MRP rules, billing documentation expectations). Work with distributors to ensure audit-ready documentation.
- Identify behavioural trends and SFA tool usage gaps/risks by reviewing and analysing the gap Sales Ops reports.
- Integrate geographic and socioeconomic data to continuously enrich outlet & customer database/intelligence.
- Diagnose recurring issues in SFA platform and work with cross-functional teams to propose systemic fixes.
- Implement & Update outlet segmentation & classification aligned with global standards.
- Review Insights from SFA reports, Power BI dashboards, cash-up reports and work with field sales managers/ sales reps to align & monitor actionable performance objectives.
2. Coverage & Callage Management
- •Set monthly journey plan expectations; factor in travel, training, and off-trade days- and optimize daily route plans using journey planner inputs, clustering logic, and traffic pattern analysis
- Lead a weekly Operating Rhythm with respective market stakeholders and review/ call to action basis an aligned business performance metrics (depletions, stock cover, fill rate, claims/returns, overdue, scheme hygiene) and drive closure.
- Conduct market audits to continuously test and refresh relevant outlet universe per geography and brand fit.
- Allocate territories using planning tools; simulate capacity and continue optimising coverage basis market level activation calendar, priorities and maximizing impact & efficiency of capacity available.
- Define annual callage targets and visit frequency rules basis Numeric & Weighted coverage expansion and outlet classification.
3. Performance Management & Improvement
- Implement the global Gap Closure Cycle (IBOR) and localize basis market needs; embed within relevant forums.
- Set and track new store acquisition and prospecting as distinct performance metrics-Outlet segmentation / prioritization logic (A/B/C/D, potential scoring) and refresh cadence; Campaign/activation effectiveness using business metrics (post campaign lift vs baseline, brand deliverables achieved, repeat orders and range increase through new listings);Exception flags: under-callage, low conversion beats, exceptional/ one-time discounting/credit notes, unusual peaks/ troughs in depletion trends and analysing root cause to clearly define action plans for mitigation where required.
- Lead structured performance reviews and align incentive structures to key KPIs- provide KPI logic and governance inputs to incentive design; ensure KPI measurement integrity and reporting
4. Sales Enablement & Capability Development
- Design and deploy call plan templates and planning tools.
- On the Job frontline Induction and Training co-owned with Commercial Capability lead and Line manager across FTEs and 3P manpower
- Embed MES principles and standardise key sales processes (e.g., activations, order-taking, opportunity management).
5. Business & Financial Alignment
- Align local operations with brand guidelines & priorities and annual activation calendar
- Ensure annual plans reflect Market Maturity Assessment areas’ improvement Plan and RTC Priorities..
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement.
- Private Healthcare for employees and dependents
- Pension provision for local nationals is addressed by the statutory Employees’ Provident Fund.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Private Life Assurance
- Product allocation so that you can enjoy our fantastic portfolio of brands.
- Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
