Regional Sales Manager

Job Introduction

Are you an experienced sales leader ready to take on a high-impact role in a dynamic and collaborative environment? We’re looking for a Regional Sales Manager to lead the commercial strategy and execution of our WG&S On Trade business within the region. This home-based role offers a fantastic opportunity to shape regional success by building and motivating a high-performing sales team, delivering strong commercial outcomes, and championing key outlet targets across Premium, Select, Exclusive, and Luxury segments. If you’re passionate about driving growth, leading teams, and creating meaningful customer relationships, we want to hear from you.

Main Responsibility

• Develop and execute a regional On Trade strategy to grow WG&S value share and meet MES targets in line with budget and RTC goals.
• Lead and inspire a team of 7 Regional Sales team members, supporting performance, engagement, and talent development.
• Enhance team capability through training, development tools, and structured coaching via the Field Sales College framework.
• Collaborate with the Head of On Trade to manage the BDE & NAM Bonus Scheme and ensure timely, accurate reporting.
• Conduct regular team days in trade, providing feedback and coaching to foster a high-growth culture.
• Lead Top10 account planning with BDEs & NAM and drive KPI achievement through strategic customer segmentation.
• Maintain a fully utilised CRM system and integrated brand planning using CGA Outlet Segmentation.
• Facilitate cross-functional collaboration across Customer Marketing, Category, Finance, and Supply Chain.
• Uphold operational excellence through effective forecasting, budgeting, and adherence to standards.
• Actively build a strong trade profile in the region, managing key customer relationships and driving local events and activations.

Our Ideal Candidate

• Proven experience in a senior field sales or regional leadership role within the drinks or FMCG industry.
• Strong track record of developing commercial strategies and delivering against sales and visibility targets.
• Skilled people leader with the ability to motivate, develop, and engage a team to deliver high performance.
• Commercially astute with experience in customer segmentation, CRM utilisation, and strategic planning.
• Comfortable working cross-functionally and leading collaboration across marketing, finance, and operations.
• Exceptional communication and relationship-building skills with key customers and internal stakeholders.
• Resilient, adaptable, and results-focused with a growth mindset and strong alignment to company values.

What we can offer you

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
• Private Healthcare and Doctor@Hand (remote GP service).
• Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
• Our Life Assurance cover is a multiple of eight times your annual basic salary.
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive.