Marketing Manager

職位介紹

Role Purpose 

Work with the global and local marketing and cross functional teams in developing Taiwan Brand Plans, local standards of excellence and the delivery of well-executed programs that drive consumer commitment, long-term equity growth and short-term and medium-term P&L performance.

主要職責

Accountabilities

• Work with Head of Marketing, Global Brand Team and Trade Marketing Team to develop and manage the brand positioning in market and defining the long-term vision.

• Develop and implement aligned plans with the cross-functional local teams for long-term equity growth and short- and medium-term brand Profit & Loss performance.

• Lead the brand annual planning cycle (IBP) managing the development of impactful Taiwan brand plans, aligned to global guidelines and working with the cross-functional local teams to execute to the highest brand standards that enhance the brand image and meets the market needs.

• Partner with Global Brand Teams to translate global brand plans into compelling, differentiated local brand plans that are executable and relevant to the local market and consistent with global guidelines.

• Partner with external agencies to execute locally relevant campaigns that support major brand initiatives and trade relationships.

• Together with the global comms team, develop the local digital strategy and executional plans, maximising consumer engagement across key channels.

• Manage NPD and gifting initiatives with global and local stakeholders.

• Support in the management and reporting of local brand pricing guidelines to adhere to global Triple Tier.

• Lead local Advertising & Promotion planning to ensure effective and on-budget delivery of local brand plans.

• Lead local share reporting and adhere to local IBOR reporting requirements – including Lockdown, Business Performance Monthly (BPM), Commercial Forum, Board papers as required

• Adhere to relevant WG&S reporting standards and governance procedures, marketing guidelines, providing information and insights, and participating in meetings related to performance management and business planning as per the William Grant Way (WGW).

我们可以提供你?

• 我們提供具有競爭力的薪水和福利，旨在促進員工的財務狀況, 包括獎金計劃。
• 我們的員工享有優於勞基法的休假制度。
• 補充醫療保險涵蓋了員工和家屬的部份。
• 退休金條款依照當地勞工退休金條例規定。
• 我們的員工援助計劃在醫療，財務和法律以及家庭和家庭問題等日常事務上提供實用，公正的支持。
• 人身壽險包含在公司團體保險計劃中。
• 享有產品補貼，使您可以和家人朋友一起享用我們的夢幻品牌組合。
• 每位員工每年都有機會為一個或多個自己籌集資金，志願服務或個人捐贈的慈善機構申請資金。
• 提供學習資源以幫助您成為自己最好的自己。

有关格兰父子公司

才俊家園

William Grant & Sons：才俊施展抱負的家園。

每位員工有各自的秉性、技能、經驗、視角，我們無不珍視。每位同仁在這裡都能各盡其能，幫助公司完成增長目標。

William Grant & Sons 立志做為發展且實現理想抱負的家園，每位同仁擁有各自的特質、技能、經驗和視角，我們無不珍視。多元與包容是William Grant & Sons經營與管理的重要原則。秉持公司目標及理念，力求創造良好的工作環境，讓同仁盡其所能，全心投入工作。

靈活且敏捷的工作哲學

我們的靈活工作哲學是"讓每一天都是最佳工作日"。
我們以信任為本，賦予每位同仁以不同特質發揮其最佳工作狀能。靈活且積極的工作經驗可幫助同仁感受到歸屬感並充份施展團隊潛能。
在招聘過程中，我們也十分樂意與應徵者討論各種可能的靈活工作模式。

招聘遵循包容原則

多元與包容是 William Grant & Sons 經營與管理的一項重要原則，秉承的是公司的目標和理念。我們力求招聘不拘一格，廣攬人才。如果您對應徵事宜有何疑問或者需要幫助，我們十分歡迎您來函來電。所以敬請與我們 recruitment.enquiries@wgrant.com 的人事部門聯繫。