Marketing Manager - The Balvenie

職位介紹

Work with the Global Brand Team in leading, developing, shaping, and delivering well-executed Brand Plans and programmes in line with global standards of excellence, with supporting distinctive brand assets, toolkits, and guidelines that drive consumer commitment, long-term equity growth and short-term and medium-term P&L performance.

主要職責

  • Work with Global and local market stakeholders including Global Brand Teams, local cross-functional teams, Quality Team etc., to develop and implement the brand plans and portfolio as required in line with global brand direction, for long-term equity growth and short- and medium-term brand P&L performance and brand health
  • Work directly with internal stakeholders and third-party marketing stakeholders to ensure the brilliant planning and execution of appropriate marketing plans through collaboration and local insight and deliver assets in alignment with local needs and global excellence standards
  • Develop and manage the launch plan on brand and innovation projects, including necessary tools and assets, and work with relevant parties to successfully implement per plan and monitor commercial performance to deliver the brand A&P spend within budget
  • Manage media planning, media assets and work closely with creative agencies, data suppliers, events management, and other relevant parties to develop effective materials
  • Manage all aspects of advertising across the brand to create the seamless integrated omnichannel experiences that reflect insight driven consumer understanding in the local market
  • Lead the measurement and evaluation of the brand by developing effective dashboards and tools and establishing a reporting rhythm identifying trends and opportunities to drive continuous improvement and review and identify learnings, translating post measurement evaluations and data into market insight, identify further opportunities for brand development and improvement
  • Ensure application and adoption of quality, compliance, financial tracking, and accountability to have all mandates and approvals by internal stakeholders to ensure effective controls are in place and the brand is protected from risks on quality and trademark
  • Lead and ensure regulatory compliance are met across the brand in close collaboration with the internal legal team and external partners including industry associations and KOL
  • Lead and a high performing team with inspiring and motivating people management skills

理想候选人

Essential:

  • 8-12 years’ experience in similar brand/consumer marketing
  • Demonstrated experience with people leadership showing strong leadership and interpersonal skills; able to inspire, engage, influence, motivate and coach others
  • Excellent communication in English and Chinese with strong influencing skills, handling multiple internal and external stakeholders with high personal impact
  • Experience in leading and managing multiple third-party/vendor relationships across product development and full launches
  • Strong analytical skills with a data driven mind, and fact-based, problem-solving approach
  • Strong commercial acumen with the ability to translate consumer insight into targeted and effective action
  • Brings a creative and disruptive mindset, understanding and challenging conventions by creating and delivering viable new ideas, concepts, and approaches to drive our brand growth
  • High degree of adaptability and flexibility

Desirable:

  • Experience in the FMCG, consumer goods or beverages industry preferred.
  • Digital & RM experience is a plus
  • Project management experience

我们可以提供你?

  • 我們提供具有競爭力的薪水和福利,旨在促進員工的財務狀況, 包括獎金計劃。
  • 我們的員工享有優於勞基法的休假制度。
  • 補充醫療保險涵蓋了員工和家屬的部份。
  • 退休金條款依照當地勞工退休金條例規定。
  • 我們的員工援助計劃在醫療,財務和法律以及家庭和家庭問題等日常事務上提供實用,公正的支持。
  • 人身壽險包含在公司團體保險計劃中。
  • 享有產品補貼,使您可以和家人朋友一起享用我們的夢幻品牌組合。
  • 每位員工每年都有機會為一個或多個自己籌集資金,志願服務或個人捐贈的慈善機構申請資金。
  • 提供學習資源以幫助您成為自己最好的自己。

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我們以信任為本,賦予每位同仁以不同特質發揮其最佳工作狀能。靈活且積極的工作經驗可幫助同仁感受到歸屬感並充份施展團隊潛能。
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