Marketing Manager, Silent Pool & Emerging Brands

職位介紹

We’re looking for an ambitious and commercially minded Marketing Manager to join our UK Marketing team.

Your primary focus will be leading the UK strategy and growth of Silent Pool Gin, building on its strong South-East heartland to grow its position as a distinctive super-premium gin and luxury lifestyle brand. You’ll bring the brand to life through standout campaigns, partnerships, experiences and customer activation that grow awareness, trial, advocacy and rate of sale, while protecting the provenance and premium credentials that make Silent Pool distinctive.

Alongside Silent Pool, you’ll have the exciting opportunity to help shape the future of a small portfolio of emerging brands preparing to enter the UK market. Working with global brand teams and UK commercial functions, you’ll help define how these brands launch, where they play and how we build momentum from the ground up.  

This is a brilliant opportunity for a brand builder who enjoys the combination of growing an established premium brand while creating something new.

主要職責

• Lead the UK strategy for Silent Pool, developing insight-led annual plans that define where we play, how we win and where we invest to drive sustainable brand and commercial growth.
• Bring the brands to life through brilliant activation, developing integrated campaigns, experiences and partnerships across consumer and customer touchpoints.
• Shape the launch of emerging brands into the UK, developing focused market-entry strategies, identifying the consumer opportunity, priority channels and route to growth.
• Work closely with Sales and Customer Marketing to translate brand strategy into compelling customer plans that drive visibility, conversion and rate of sale across retail, e-commerce and the on-trade.
• Lead strategic partnerships and advocacy, including Silent Pool’s relationship with Ascot and leveraging the brand’s home in Albury to create memorable experiences for consumers, customers and advocates.
• Lead local launch and NPD projects, building strong business cases and bringing cross-functional teams together to deliver outstanding execution in market.
• Manage agency partners and brand investment, ensuring work is delivered to a high standard and investment is focused against the biggest opportunities.
• Measure and optimise performance, establishing clear success measures and using learnings to continually improve brand and commercial impact.

理想候选人

We’re looking for a confident, curious and entrepreneurial marketer who combines strong brand-building instincts with commercial thinking and a passion for creating brilliant consumer experiences.

You’ll ideally bring:

• Strong brand marketing experience, with experience developing and delivering insight-led brand strategies and integrated marketing plans.
• A track record of turning strategy into high-quality campaigns, activations, partnerships and experiences.
• Strong commercial acumen, with an understanding of how brand activity translates into customer opportunities, rate of sale and sustainable growth.
• Experience working closely with Sales, Customer Marketing, global teams and external agencies to deliver shared objectives.
• An entrepreneurial mindset, comfortable working with brands at different stages of maturity and excited by the challenge of building something new.
• Strong project management skills and the ability to lead cross-functional launches and multiple priorities simultaneously.
• Confidence managing budgets and performance measures, making clear choices about where investment can have the greatest impact.
• Excellent communication and influencing skills, with the ability to build strong relationships across a complex organisation.
• A genuine interest in premium brands, culture and consumer trends, with the curiosity to identify new opportunities and turn them into action.

我们可以提供你?

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
• Private Healthcare and Doctor@Hand (remote GP service).
• Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
• Our Life Assurance cover is a multiple of eight times your annual basic salary.
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.

有关格兰父子公司

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive.

This vacancy is being advertised directly by William Grant & Sons. Unauthorised copying, reposting, or distribution of this advert by job boards, aggregators, or recruitment agencies is not permitted without prior written approval.