Lead Manager - Media

Job Introduction

At William Grant & Sons, we believe powerful connections between people and brands are built through thoughtful, creative communication. As our Lead Manager - Media, you’ll lead how our brands connect with consumers through paid media. You'll own the strategy, investment, and performance of our US media ecosystem.

Working across Brand, Digital, Integrated Comms, and Insights & Analytics, you’ll ensure paid media amplifies creativity, strengthens cross-channel impact, and drives measurable business growth. You’ll manage significant media investment and play a central role in shaping how our brands show up in market. You’ll also help us test new platforms, tools, and ways of working to stay ahead in an evolving media landscape.

Main Responsibility

The main responsibilities include:

• Own end-to-end media strategy and the paid ecosystem across our US portfolio—defining channel mix, investment allocation, and performance expectations
• Translate brand strategy and audience insights into effective paid plans that drive consumer engagement and commercial impact
• Lead our Media AOR, including scope, performance, and fee governance, ensuring strong delivery and accountability
• Drive performance through audience strategy, testing, and continuous optimization—embedding learning across brands
• Integrate paid media across owned, earned, influencer, and CRM activity to deliver connected campaigns

Our Ideal Candidate

Our ideal candidate has:

• Experience developing and delivering integrated media strategies across digital and offline channels
• Strong understanding of how paid media drives impact within a broader consumer engagement ecosystem
• Ability to use data and insights to shape audience strategy, planning, and optimization
• Experience managing agency partners and media investment with commercial rigor
• Strong stakeholder management and influencing skills across teams and seniority levels
• You’re a strategic thinker who thrives on turning insights into action. You’re curious by nature, and drive to champion digital transformation and test new approaches.
• You have 7-10 years of experience, either at an agency or client side. 

The salary range for this role, based out of our NYC office is $140,000 - $160,000.

What we can offer you

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous vacation entitlement.
• Comprehensive Private Healthcare that includes Medical, Dental & Vision
• Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
• Our Life and AD&D cover is a multiple of three times your annual basic salary.
• Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
• Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.