Lead Manager - Digital

Job Introduction

Our brands have always been built through meaningful connections with consumers. This role will help shape how those connections continue to evolve in a rapidly changing landscape. As Lead Manager – Digital, you’ll help shape how our brands connect with consumers across content, culture, community, and commerce. Working across owned, social, creator, CRM, and ecommerce touchpoints, you’ll play a key role in building more connected, engaging consumer experiences that strengthen both brand equity and business performance.  
 

Main Responsibility

You’ll lead the development of connected consumer engagement strategies that bring together storytelling, audience understanding, and channel activation across our portfolio. Working closely with brand, media, ecommerce, and agency partners, you’ll help ensure campaigns are connected across touchpoints and optimized for impact. You’ll turn consumer, cultural, and performance insights into actionable recommendations, while identifying opportunities to improve personalization, testing, and engagement. You’ll also help the organization embrace new ways of working by exploring emerging platforms, AI-enabled capabilities, and more integrated approaches to consumer engagement.  
 
 

Our Ideal Candidate

You’re a strategic marketer who understands how consumers discover, engage with, and advocate for brands in today’s digital landscape. You have experience developing integrated engagement strategies across channels and can connect audience insights to meaningful business recommendations. You’re equally comfortable thinking big-picture and rolling up your sleeves to make things happen, and you enjoy bringing people together around a shared vision. Above all, you’re curious about evolving consumer behaviors, emerging technologies, and new ways to create culturally relevant brand experiences that drive results. The salary range for this role, based out of our NYC office is $140,000 - $160,000.

Skills and Qualifications

• Strategic marketer with experience developing integrated consumer engagement strategies across owned, earned, social, CRM, content, and commerce channels
• Strong understanding of evolving discovery behaviors, audience engagement, and omnichannel storytelling
• Experience translating consumer, cultural, and performance insights into business recommendations
• Demonstrated ability to connect brand storytelling to measurable engagement and commercial outcomes
• Experience leading cross-functional collaboration and influencing across various teams
• Strong communication, organizational, and project leadership skills
• Experience with CRM, audience segmentation, and personalization
• Familiarity with social listening, consumer intelligence, testing, and measurement approaches
• Adaptability toward emerging platforms, technologies, and AI-enabled workflows
• Ability to balance strategic thinking with operational execution in a fast-paced environment
• Intellectually curious and highly engaged with evolving digital culture, platforms, and consumer trends
• Creative thinker with a bias toward experimentation, innovation, and building culturally relevant brand experiences  

What we can offer you

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous vacation entitlement.
• Comprehensive Private Healthcare that includes Medical, Dental & Vision
• Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
• Our Life and AD&D cover is a multiple of three times your annual basic salary.
• Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
• Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.