Job Introduction
The Lead Manager, Advocacy & Influence role provides a unique opportunity to work across one of the fastest growing spirits portfolios in the US, housing some of the world’s most awarded and preeminent brands. Founded in 1887, William Grant & Sons is an independent family-owned distiller which today continues to be run by the fifth generation of the William Grant family. As an internal specialist, the objective of this role will be to develop, own, and implement an influencer and creator marketing strategy across all digital platforms for all brands to optimize engagement, new user acquisition, brand growth and to build strong relationships and super fans across our portfolio of brands. This dynamic, fast-paced environment is built for passionate rare characters to thrive and grow while gaining expertise into the ever-evolving liquor industry.
Main Responsibility
Partnering with the broader Integrated Communications team, the Lead Manager, Advocacy & Influence will oversee the execution of all paid and earned influencer programs across the William Grant & Sons portfolio of brands in the US. More specifically, this person will lead the strategy, structure, and execution of each influencer program that blends organic seeding, paid partnerships, and scalable whitelisting while supervising the company’s relationships with all influencer agencies who support managing negotiations, contract development, performance tracking, usage rights, and more. This cross-functional role will collaborate closely with the media and growth team to integrate influencer content into paid strategies and align on performance targets while testing new affiliate programs and opportunities with a consistently strategic mindset.
Our Ideal Candidate
Our ideal candidate is someone culturally connected with their finger on the pulse of the latest emerging trends, features, and platform changes to help the team stay agile. This person needs to lead with a strategic vision, having guided content strategy and campaign planning with a proven track record of building impactful influencer and creator programs. Strong written and verbal communication skills are a requirement along with the ability to collaborate cross-functionally and amongst an inter-agency team. Agency experience is a plus. The salary range for this role, based out our NYC office is $140,970 - $161,000.
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous vacation entitlement.
- Comprehensive Private Healthcare that includes Medical, Dental & Vision
- Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Our Life and AD&D cover is a multiple of three times your annual basic salary.
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
