Job Introduction
Glenfiddich is the world's leading single malt Scotch whisky and one of the most awarded spirits brands globally. As we continue our journey to elevate Glenfiddich from a beautiful brand into an icon of modern luxury, we are seeking an exceptional marketer to lead the next chapter of growth for the brand.
The Lead Brand Manager will be responsible for developing and executing the strategic vision for Glenfiddich, driving recruitment of new consumers, strengthening luxury credentials, expanding cultural relevance, and accelerating commercial performance across both on-premise and off-premise channels. This role sits at the intersection of brand strategy, consumer insight, innovation, luxury partnerships, and commercial execution.
This is an opportunity for an ambitious, creative, and commercially minded leader to shape the future of one of the most iconic names in whisky.
Main Responsibility
The Lead Brand Manager is responsible for the development and execution of Glenfiddich’s US brand plan, translating global priorities into locally relevant growth plans that deliver volume, value, equity, and market share objectives. The role will drive consumer recruitment and cultural relevance through insight-led marketing, integrated campaigns, strategic partnerships, and compelling brand experiences that attract new luxury and premium whiskey drinkers.
Partnering closely with global teams, agencies, sales, and commercial stakeholders, the Lead Brand Manager will deliver best-in-class execution across priority channels and accounts, while effectively managing budgets and maximizing marketing ROI.
Our Ideal Candidate
The ideal candidate brings 5-7 years of brand management experience, preferably in beverage alcohol and/or luxury verticals, with a proven track record of developing brand strategies, developing and leading omni-channel communications plans, managing significant budgets, and driving commercial growth through cross-functional collaboration.
They are a strategic and commercially minded marketer who can translate consumer insights into impactful actions, balance long-term brand building with short-term business results, and thrive in dynamic, ambiguous environments. They combine strong analytical capability with an entrepreneurial mindset, bringing energy, curiosity, creativity, and resilience while remaining highly organized, self-motivated, and willing to both lead teams and roll up their sleeves to deliver exceptional work. The salary range for this role, based out of the NYC office, $142,099 - $165,999.
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous vacation entitlement.
- Comprehensive Private Healthcare that includes Medical, Dental & Vision
- Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Our Life and AD&D cover is a multiple of three times your annual basic salary.
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
