Job Introduction
Hendrick's is a deliciously super premium gin, made with a number of unusual twists. To deliver a most curious and delightfully unique flavour, Hendrick's combines a distinct blend of eleven botanicals, as well as the signature infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Based in Dublin, the Hendrick’s Global Brand Team are the custodians of this odd, iconoclastic and absurdist brand, responsible for the long-term brand strategy and delivering creative ideas and growth drivers to drive long term, sustainable growth.
Main Responsibility
The successful candidate will work closely with the Global Marketing Manager and the extended Global Brand Team to help develop and execute the Hendrick’s global Conversion strategy . This will include anything to do with Hendricks in the On, Off, E-Commerce with a focus on creating new gift packs, Conversion tools to assist delivering Minimum Execution Standards and will also be involved in an exciting new Hendricks Innovation
The candidate will shape the conversion strategy through to execution in order to retain consumers within the Masterbrand, whilst recruiting new consumers to deliver long term business growth. This requires forming and nurturing excellent partnerships with both internal stakeholders and external agencies and partners, working cross functionally with the Hendricks Global Marketing Team, Local Marketing and Sales Teams, Creative Agencies and New Product Development team.
They will develop new Conversion tools for the Hendricks Brand as well as all the supporting marketing materials and will be responsible for World Class Execution
This critical role is specifically responsible with a core focus on:
· Develop and deliver Unusual Conversion Tools and Peculiar Gift Innovations in keeping with the brand strategy to positively impact consumer attitudes and behaviours
· Work closely with local market team commercial and marketing teams to ensure gift products are built into their plans and are able to provide local markets with appropriate information and materials to drive the Gift Pack locally
· Develop strong stakeholder relationships– specifically the New Product Development team and other central functions necessary to achieve brand ambitions
· Omnichannel campaign delivery including market measurement and evaluation
· Support local marketing teams in translating global brand plans into compelling, differentiated local brand plans that are executable and relevant.
Our Ideal Candidate
We are looking for an experienced marketeer with an innate creativity coupled with an agility and hunger for world class innovation.
Our ideal candidate will be comfortable thinking and delivering long term strategy, experimenting with new ideas and managing day-to-day execution with cross-functional internal and external agency teams. They are motivated by working with a team of spirited, passionate people in an environment that is stimulating, dynamic and a lot of fun. Someone who is culturally switched on, enjoys being part of the debate and has the confidence to bring their own unique contribution to it.
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
- Private Healthcare
- Our employees can join a Group Personal Retirement Saving Account (PRSA). Employees contribute 5% of salary, the company contributes 10%.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Our Life Assurance cover is a multiple of three times your annual basic salary.
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
