Job Introduction
This role leads and executes customer, category and brand led marketing campaigns across the On-Trade to deliver Quality, Distribution, Visibility, Availability, Activation, Advocacy standards through disruptive activations that deliver the triple win. This critical role to ensure WG&SA builds strategic and collaborative campaigns with key customers, taking into consideration both brand and customer strategies.
Main Responsibility
- Develop and manage customer marketing plans that align to customer activation opportunities and company strategy with the allocated Advertising & Promotional budget.
- Lead the WGSA customer planning process across on trade for priority brands.
- Lead the sales briefing to the field team each Trimester Sales Briefing by working cross functionally to build presentations, toolkits, and Point of Sale.
- Support in the execution of the broader WGSA Sales & Marketing annual planning process as the ‘go-to’ On Premise lead.
- Own and execute WGSA sales communications to deliver in-market effectiveness and efficiencies.
- Improve brand performance through the development and implementation of shopper programmes across the on/off trade independent channel with effective & impactful activations.
- Champion commercial excellence in line with WG&S principles throughout the planning cycle.
- Encourage a culture of continuous improvement within the WG&S marketing team via evaluation of all campaign activity and share learnings / best practice.
- Point of Sale Management: collaboration with Marketing and appropriate agencies on the development, inventory management and fulfilment of branded Point of Sale.
- Monthly reports and Calendars – lead the development and execution of the bi-monthly marketing update and monthly marketing calendar.
Our Ideal Candidate
Essential:
- 4 years + experience in marketing or customer marketing preferred
- Demonstrated ability and knowledge of various software packages, particularly all Microsoft Office applications.
Desirable:
- Bachelor's degree in Business Administration or Marketing
- Liquor industry experience
- Agency Management
- Budget Management
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement.
- Private Health insurance
- Attractive Superannuation Contributions
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Private Life Assurance and Total Permanent Disability cover
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
