Customer Marketing Manager E-Commerce

Job Introduction

The purpose of this role is to deliver MES across e-Commerce platforms to drive conversion. We’re looking for a digitally savvy and collaborative e-commerce Customer Marketing Manager to join our dynamic UK team! Based in Hampshire, you’ll help shape the online presence of some of the world’s most admired spirits brands. Working as a part of the customer marketing department your role will be to identify, influence, and elevate best-in-class execution standards. You’ll analyse conversion drivers across e-commerce platforms, shape the digital path to purchase with key retailers and champion strategies that turn engagement into growth for our brands.

Main Responsibility

1. Develop and deliver impactful e-commerce activation plans that align with customer opportunities and channel strategies, driving visibility and conversion for our brands.
2. Lead paid media execution and performance analysis across key retail platforms, ensuring every campaign maximises ROI.
3. Create and interpret customer and market-level scorecards, turning insights into action that fuels growth.
4. Collaborate with e-commerce partners and tools including Citrus, Criteo, Bazaarvoice, agencies, and internal teams to measure, optimise, and elevate content performance. Prior experience with these platforms is preferred.
5. Partner with brand marketing teams to embed e-commerce and customer digital marketing into planning cycles and ensure investment is allocated effectively.
6. Oversee campaign evaluation and measurement (M&E) — conducting pre-, during-, and post-campaign analysis to continually refine and optimise activations.
7. Own and manage online activation plans, maintaining full visibility through tracking tools, activity grids, and internal presentations to keep all stakeholders aligned.

Our Ideal Candidate

You’re a confident, digitally passionate marketer with hands-on experience across e-commerce platforms such as Citrus, Criteo, and Bazaarvoice. You blend strategic thinking with data-driven execution to bring brands to life online and drive meaningful conversion. Collaborative and driven, you thrive on turning insights into impact and shaping how our brands connect with shoppers across key online retailers.

What we can offer you

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
• Private Healthcare and Doctor@Hand (remote GP service).
• Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
• Our Life Assurance cover is a multiple of eight times your annual basic salary.
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive.