职位介绍
Bridge marketing key initiatives/campaign with National Key Account (NKA) channels’ business needs. Design and deploy customized traffic gaining, promotion programs and in-store activations to drive fast growth and development of NKA customers.
主要职责
Accountabilities
• Design and deploy customized in store activation and promotion programs to drive National Key Account fast business growth.
• Penetrate and understand NKA customers’ business model, operation system, promotion mechanism. Deign WGS portfolio, promotion, pricing, shopper engagement and in store visibility strategy for respective accounts.
• Work closely with NKA sales manager and other functional teams to align joint business plan(JBP) with customers and follow through customer JBP realization
• Support internal cross-functional alignment on goals and resource through skilful communication and business intelligence
• Continuously improve customer marketing return on investment(ROI) through insightful pre and post analysis, and optimize promotion mechanism
• Build up data system to support analysis and insight
• Set and track right KPIs (e.g. revenue growth, category share, traffic and conversion) to measure the respective programs’ effectiveness
• Improve customer marketing plans’ ROI with mechanism evolving through above review and insight
理想候选人
Accountabilities
• Design and deploy customized in store activation and promotion programs to drive National Key Account fast business growth.
• Penetrate and understand NKA customers’ business model, operation system, promotion mechanism. Deign WGS portfolio, promotion, pricing, shopper engagement and in store visibility strategy for respective accounts.
• Work closely with NKA sales manager and other functional teams to align joint business plan(JBP) with customers and follow through customer JBP realization
• Support internal cross-functional alignment on goals and resource through skilful communication and business intelligence
• Continuously improve customer marketing return on investment(ROI) through insightful pre and post analysis, and optimize promotion mechanism
• Build up data system to support analysis and insight
• Set and track right KPIs (e.g. revenue growth, category share, traffic and conversion) to measure the respective programs’ effectiveness
• Improve customer marketing plans’ ROI with mechanism evolving through above review and insight
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- 我们提供有竞争力的薪酬和福利，旨在促进员工的经济福利，包括奖金计划。
- 我们的员工享受优厚的假期待遇。
- 补充医疗保险，包括住院津贴和年度身体健康体检。
- 由本土法定养老金政策提供。
- 我们的员工援助计划为从医疗、财务和法律到家庭和家庭问题的日常事务提供实际、公正的支持。
- 公司产品津贴，让您和您的亲朋好友可以享受我们来自于不同产品组合的神奇体验。
- 每位员工每年都有机会申请捐赠资金，用于他们筹集资金、自愿投入时间或个人捐赠的慈善机构。
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