Job Introduction
The role is responsible for the rollout of channel/customer growth drivers in local market, on time and to the standards aligned with global and local commercial and brand plans. This role will also analyse sales data and carry out Measurement & Evaluation activities to support the customer marketing, commercial planning and activations in delivering the business objectives.
Main Responsibility
- Deploy the locally relevant minimum execution standards (MES) within the channel for the outlet universe, working closely with local Marketing and Sales stakeholders to ensure their deployment and measurement via salesforce automation (SFA) in line with the set MES
- Working closely with local Marketing & Sales teams, ensure the delivery of Customer Marketing activities is in line with the activity calendar (including assets, brand events, promotions and activations) across all physical and digital channels, with omnichannel integration for each brand where relevant
- Execute a flexible and practical suite of tools (e.g., channel activation, customer engagement selling) within the assigned channels with support from the Customer Marketing Manager, to enable market(s) plan resources and A&P to target key market opportunities in key channels aligned to local brand and portfolio sales plans
- Build a strong base and network of partners, vendors, and agencies for production and on ground activation whilst continually increasing efficiency and productivity while maintaining and progressing quality. Develop 2nd layer of trade relations with key accounts
- Implement high quality and appropriate M&E and learning processes to collect quality data from activations/promotions/investments and deliver regular accurate reporting on effectiveness of A&P spend to drive key commercial decision making
- Working closely with local Sales teams, monitor and report on competitor activity and market intelligence, including promotions, prices, deals, and evaluate their impact on our brands and plans, making recommendations to respond appropriately within the channels
- Consolidate, monitor, and analyse sales data to deliver accurate Measurement & Evaluation (M&E) of activities, continuously incorporating learnings from campaign effectiveness and efficiency in terms of value to WG&S and the customer, in order to drive channel/customer growth
- Assess and drive optimisation of costs across cost heads in promotions and trade investments including visibility investments and VAP’s
- Support embedding of WG&S integrated planning approach through executing a structured Operating Rhythm, together with the deployment and adaptation of global tools, assets and process to enable effective execution locally
Our Ideal Candidate
Essential:
- Educated to a post graduate level with a minimum of 7 years of experience in commercial sales / customer marketing and analytics and data interpretation
- Demonstrates strong data analytical skills and a logical problem-solving approach
- Should possess project management skills, and proven track record of working with agencies and cross- functional teams , cycle management, administration and evaluation of concepts and procedures
- Experience in designing and implementing M&E methodology (quantitative and qualitative)
- Strong communication & interpersonal skills, with a proven ability to influence key stakeholders across levels and experience in executing and delivering projects/plans on ground
- Ability to use, technology with proficiency in MS Office, new apps and software
- Result orientation with a “can do” attitude
Desirable:
- Experience in Customer Marketing with spirits/ FMCG and insights experience will be added on
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement.
- Private Healthcare for employees and dependents
- Pension provision for local nationals is addressed by the statutory Employees’ Provident Fund.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Private Life Assurance
- Product allocation so that you can enjoy our fantastic portfolio of brands.
- Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
