Advocacy & Digital Manager GTR

Please Note: The application deadline for this job has now passed.

Job Introduction

The Advocacy & Digital Manager sits within Global Travel Retail Central Customer marketing team and plays a key role in delivering our ambitious advocacy program, and delivering a digital and ‘e-tail’ plan for GTR as we begin embarking on this new channel of trade and shopper communication. This entails setting up best practise through brilliant basics and channel specific playbooks developed through test and trial. The role will  build advocacy at scale directly with target shoppers and influencers as well as supporting the GTR regions to build and execute consistent and relevant brand experiences across digital touchpoints that drive awareness and conversion along the path to purchase. The Advocacy and Digital manager will work closely with our Global ACE  (Advocacy, Connections and E-comm) Teams to deliver best in class connections strategy, omnichannel ecosystem planning and activation across some of the world’s most iconic drinks brands

Main Responsibility

The role will be responsible for developing and leading the execution of the GTR advocacy & digital trade activation strategy, the role will be predominantly focused on running our Lookout advocacy platform, building a digital and social media playbook and responsible for organising and delivery strategically important trade events. The role will also be responsible for supporting the HOC by becoming an e-Performance expert, upskilling WG&S GTR understanding of how best to optimise our marketing online to truly deliver Omni-channel brand campaigns that deliver the best commercial ROI.

Our Ideal Candidate

Wants to be part of a brilliant team and a great Company to work on some of the drinks industry’s most iconic brands. Proven experience of events / activation management, including responsibility for supporting and running medium to large events / activations. Understanding and working knowledge of brand building within the digital environment and the ability to balance commercial delivery. Is passionate about interpreting brand and business diagnostics to deliver actionable outcomes. Is a resilient self-starter, comfortable with ambiguity in a fast paced business environment and who can work on their own initiative

What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
  • Private Healthcare and Doctor@Hand (remote GP service).
  • Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Our Life Assurance cover is a multiple of eight times your annual basic salary.
  • Product allocation so that you can enjoy our fantastic portfolio of brands.
  • Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
  • Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons


William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.


Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at

William Grant & Sons

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