VIP & Public Tour Team Leader 12 Month Fixed Term Contract

Job Introduction

Our world renowned Glenfiddich Distillery has an exciting opportunity for a VIP and Public Tour Team Leader (12 month Fixed Term Contract). To work flexibly and strategically with the two distinct brand identities, leading Dufftown to be recognised as pioneering new levels of luxury and innovation in our visitor experiences.

Main Responsibility

Ambassadorship

• Be a recognised, authentic and enthusiastic expert and influencer – ensuring Dufftown distilleries are recognised globally as centres of excellence and aspirational destinations.
• Cultivate and maintain a strong industry network, and knowledge of whisky, visitor and hospitality experiences. Utilise this to inspire and inform Dufftown luxury.
• Strategic Vision, Planning & Implementation
• Articulate and drive distinct creative visions for both Dufftown Distillery VCs, moving from a traditional industry ‘visitor attraction’ to a world-renowned aspirational destination.
• Successfully market distinct distillery identities in partnership with the brands and DVC leadership team, including social media influencing and engaging content.
• Lead an evolution of presentation, content and messaging, including virtual and physical experiences, sensitively balancing the unique character of the two distilleries, spiritual significance of Dufftown, and the brand identities.
• Utilise and improve customer data and metrics to support DVC development.
• Use commercial, marketing and luxury visitor experience to work across DVC leadership team to build new ‘integrated experiences’; marketing and upselling opportunities to target aspirational luxury, increasing spend per head and deeper brand engagement.
• Proactively manage the relationship between the brand and distilleries teams, including marketing, e-commerce and live digital tour opportunities.

VIP Hosting

• An engaging host, storyteller and influencer, maximise distillery engagement and visibility to deliver industry leading visits for VIPs, HNW members of the public and trade.
• Utilise industry contacts, visibility and networking to attract and build regular relationships with HNW individuals and whisky communities to support commercial opportunities.

Team Leadership

• Management of the department revenue and cost streams, including the Budget submission, and LE1/LE2 reviews, and all weekly and monthly reporting.
• Organise and lead training for all DVC team members to increase knowledge of whisky production, luxury delivery and our brands.
• Undertake all H&S duties required of a Team Leader level working on a top tier COMAH site.
• Responsible for recruitment and practical training, co-ordination and education of the Distillery guiding teams, with a focus on improving visitor engagement from pre-booking to post-visit.
• Demonstrate behaviours in line with our diversity and inclusion aim, which is to create and promote a diverse and inclusive culture at WG&S where ideas, differences and views are respected and where all employees are encouraged to create their own personal legacy.

Our Ideal Candidate

• Excellent interpersonal, organisational and communication skills.
• In-depth knowledge of the brands and curiosity about the category and industry.
• Spirits industry knowledge and experience.
•  Ability to build sustainable rapport with key contacts within the business and wider consumer   group, in formal and informal (social) settings.
• Champion of new ideas and initiatives; ability to identify new business opportunities and makes them a reality.
• A proven record of delivering excellent customer service in a high quality retail/hospitality experience environment
• A passionate presenter who is credible and able to inspire the market, whisky consumers/enthusiasts.

What we can offer you

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
• Private Healthcare and Doctor@Hand (remote GP service).
• Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
• Our Life Assurance cover is a multiple of eight times your annual basic salary.
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive.