职位介绍
This position will be responsible for managing three major whisky brands – Glenfiddich, Balvenie and Monkey Shoulder – on WeChat and the wider Tencent ecosystem.
The position will have full scope to manage and develop the brand digital presence, including responsibility for content, publishing, search, paid media, e-commerce, Mini Program, loyalty program, etc.
This is a hands-on position, where the employee will need to actively and directly manage the WeChat accounts using Tencent tools, including managing the media spend of >10m RMB per year.
主要职责
- Operate WG&S brand accounts on WeChat, including posting content and engaging with the audience
- Collaborate with WG&S brand managers and third-party agencies to ideate and produce content optimised for audiences on WeChat
- Design and execute paid media campaigns on WeChat
- Lead the development of the Glenfiddich WeChat Mini Program in partnership with a development agency – functionality will include e-commerce, loyalty program, event management and bottle QR code scanning
- Build a Direct to Consumer (DTC) e-commerce business via WeChat Mini Program, with full P&L responsibility
- Drive online-offline integration between WeChat and physical touchpoints such as retail stores, bars and bottles
理想候选人
- Bachelor’s degree in marketing or related fields
- Experience working for a brand, either in-house or in a digital agency
- In-depth knowledge of social media marketing strategies, tools, and best practices
- Familiar with the WeChat and Tencent ecosystem, including tools for managing Official Accounts, Mini Programs, Ads and Analytics
- Experience of managing a brand WeChat account, including posting content and managing paid media
- Experience managing the development of a WeChat Mini Program
- Good project management skills, with a proactive approach, ensuring timely delivery and adherence to budget
- Creative and agile in adapting to new trends and changes in the digital marketing and e-commerce landscape
- Fluent in English
我们可以提供你?
- 我们提供有竞争力的薪酬和福利，旨在促进员工的经济福利，包括奖金计划。
- 我们的员工享受优厚的假期待遇。
- 补充医疗保险，包括住院津贴和年度身体健康体检。
- 由本土法定养老金政策提供。
- 我们的员工援助计划为从医疗、财务和法律到家庭和家庭问题的日常事务提供实际、公正的支持。
- 公司产品津贴，让您和您的亲朋好友可以享受我们来自于不同产品组合的神奇体验。
- 每位员工每年都有机会申请捐赠资金，用于他们筹集资金、自愿投入时间或个人捐赠的慈善机构。
- 学习资源能帮助你成为最好的自己。
有关格兰父子公司
罕见人才的大本营
William Grant & Sons：罕见人才大放异彩的大本营。
我们珍视每名员工的罕见特色、独特技能、经验和观点。我们的所有同事均在帮助我们实现我们的增长志向方面发挥着作用。
William Grant & Sons 立志做为发展且实现理想抱负的家园，每位同仁拥有各自的特质、技能、经验和视角，我们无不珍视。多元与包容是William Grant & Sons经营与管理的重要原则。秉持公司目标及理念，力求创造良好的工作环境，让同仁尽其所能，全心投入工作。
灵活且敏捷的工作哲学
我们的灵活工作哲学是"让每一天都是最佳工作日"。
我们以信任为本，赋予每位同仁以不同特质发挥其最佳工作状能。灵活且积极的工作经验可帮助同仁感受到归属感并充份施展团队潜能。
在招聘过程中，我们也十分乐意与应征者讨论各种可能的灵活工作模式
多样性和包容性是我们William Grant & Sons行事方式的核心，并与我们的目标以及企业价值观完全一致。我们希望能确保我们招聘流程的包容性。如果您有任何问题，或者需要申请相关支持，请与我们取得联系。因此，请在recruitment.enquiries@wgrant.com与我们的HR团队联系。
William Grant & Sons
