Social Channel Lead

Job Introduction

The Advocacy, Connections and e-Commerce (ACE) team sits within Global Marketing, and plays a key role in delivering on marketing’s vision to ‘put people at the heart of our brands, building them for enduring fame’.

The ACE team builds advocacy at scale directly with target consumers and influencers as well as supporting markets to build and execute consistent and relevant brand experiences across touchpoints that drive awareness and conversion along the path to purchase.

The Social Channel Lead role will lead audience, platform and concept development and delivery for content testing and marketing across key social platform in order to maximise William Grant & Sons’ brand and market goals.

Main Responsibility

Design and execute digital testing and scaling across major social and content platforms.

Undertake quantitative analysis and testing of outcomes to drive to actions and conclusions in order to lower risk and costs or adjust concepts against target groups and preferences relevant to the individual campaign, brand / market or post.

Work closely with brand and market teams (and external agencies as necessary) to optimise and deliver content to social media channels within project deadlines – ranging from continuous content to larger scale periodic campaigns and projects, liaising with legal and compliance teams for input and approval as needed.

Ensure product content on platforms is aligned, correct, up-to-date, platform/SEO optimised, and engagement-focused.

Liaise with external writers and translators to ensure content resonates with different market cultures and languages as needed.

Work with Insights, the Content Lab, and across the ACE team in order to test, de-risk, and scale relevant content to meet our commercial targets.

Maintain and continuously improve up-to-date awareness of the evolution of relevant platform algorithm fundamentals and related best practices for optimisation of growth and testing, as well as minimisation of costs of acquisition and overall platform costs.

Our Ideal Candidate

Wants to be part of a brilliant team and a great Company to work on some of the drinks industry’s most iconic bands.

Is driven by setting world class standards as well as implementing powerful and impactful social content. 

Has a strong personal and professional social media marketing background and is motivated by developing creative approaches to stimulate consumer engagement across social platforms. 

Possesses excellent presentation and communication skills.

Is a resilient self-starter, comfortable with ambiguity in a fast paced business environment and who can work on their own initiative.

What we can offer you

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plans.
• Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
• Private Healthcare and Doctor@Hand (remote GP service).
• Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
• Our Life Assurance cover is a multiple of eight times your annual basic salary.
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.
• Due to the coronavirus outbreak we are keen to continue to ensure the safety and wellbeing of our employees, while continuing to protect our product. To reduce the risk access to our sites is limited to those essential to our production. All other employees are currently working from home.  

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.

We want to make sure that all applicants are treated equally. To support this we will anonymise all applications during the screening stage. Details such as name, dates and educational establishments will only be visible to the recruitment team and hiring leader once an applicant is invited to interview, these details are hidden during the screening stage. To be able to anonymise applications they all need to be in the same format. You can upload a CV but we would also ask you to complete an application form – your CV will not be visible during screening. We hope you agree that this is good use of your time to help ensure a fair recruitment process.