Job Introduction
The Shopper Marketing team sits within Global Marketing, and plays a key role in delivering on marketing’s vision to ‘put people at the heart of our brands, building them for enduring fame’.
The Shopper team works on global shopper campaigns to create commercially savvy tools and assets that talk directly to the shopper whilst reinforcing the brand message and distinctive brand assets with the purpose of creating exceptional customer, shopper and consumer campaigns that convert into purchase of our iconic brands.
The Shopper Marketing Manager role is a key role in the building of our Shopper Marketing capability across our global brand teams as well as our wider business to maximise opportunities across our campaigns.
Main Responsibility
Identify the shopper mission / occasion and relevant channel activation opportunities for specified portfolio of WG&S brands, across paid / owned / earned touchpoints in collaboration with the Insights & Analytics, Global Brands and Commercial Planning & Category Development team and other relevant parties, including in-market teams.
Lead the creation of shopper activation materials, for specified WG&S brands, in collaboration with Global Brand teams based on identified brand growth drivers.
Lead Omnichannel shopper marketing campaigns that fully support our brand programs in collaboration with Global Brand teams, Advocacy, Connections & E-Commerce and Insights & Analytics teams.
Create portfolio shopper solutions for both Brand and Category that deliver against the growth drivers identified by the Commercial Planning & Category Development team for priority occasions (e.g. Gifting, Festive, After-Work etc.
Lead the creation of the Standards of Excellence (QDVAAA) for specified WG&S Brands, in collaboration with the Global Brand Teams that are cascaded to the Category Development team for refining into Minimum Execution Standards and global deployment
Our Ideal Candidate
Wants to be part of a brilliant team and a great Company to work on some of the drinks industry’s most iconic bands.
Has a creative flair and passion around developing and embedding shopper marketing capability in a global business.
Is excited about the opportunity to work on a global level to deliver effective shopper marketing strategies in support of global brand plans.
Possesses excellent oral and written communication skills and likes presenting with a strong track record of key stakeholder engagement and influencing.
Is a resilient self-starter, comfortable with ambiguity in a fast paced business environment and who can work on their own initiative.
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
- Private Healthcare and Doctor@Hand (remote GP service).
- Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Our Life Assurance cover is a multiple of eight times your annual basic salary.
- Product allocation so that you can enjoy our fantastic portfolio of brands.
- Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
- Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
- Due to the coronavirus outbreak we are keen to continue to ensure the safety and wellbeing of our employees, while continuing to protect our product. To reduce the risk access to our sites is limited to those essential to our production. All other employees are currently working from home.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
