Senior Manager, Commercial Planning

Please Note: The application deadline for this job has now passed.

Job Introduction

We are looking for a Senior Manager, Commercial Planning to lead bottoms-up planning and activation for the US WGS top markets. This role will ensure alignment with national brand plans, program and brand KPIs, budget priorities and execution to drive clear insights and optimization for future market plans and activities. This role will have a direct report team of Region Marketing Managers. 

Main Responsibility

The Senior Manager, Commercial Planning will lead key in-year program and tactic planning for focus markets. Own cross-functional alignment process, meetings and follow-ups for brand, region marketing, commercial teams and distributor. They will be responsible for development of commercial activity KPIs (annual and programmatic) and setting of KPI targets for focus markets. Ensure commercial team, National Accounts, brand and Exec alignment for all KPIs and targets.  Own monthly KPI/target tracking and reporting for focus markets. They will develop and maintain exceptional distributor relationships in order to drive tight alignment on annual and programmatic plans. They will also oversee the Region Marketing function to ensure effective activity plan activation and local marketing planning is consistent with brand strategies and priorities.

Our Ideal Candidate

Our ideal candidate is required to have 3+ years of experience in commercial planning, brand, trade marketing, region marketing and/or sales capacity in liquor or consumer packaged goods industry; with a strong understanding of the 3-tier US liquor regulatory environment. They will be a thought leader with strong analytical, interpersonal, written and verbal communication skills. Candidate will be expected to give compelling and insightful presentations, and demonstrate the ability to successfully work cross-functionally, while at the same time have a strong ability to work independently

This role is not eligible for international relocation.

Full job description of the role can be found below in the PDF attachment.

What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous vacation entitlement.
  • Comprehensive Private Healthcare that includes Medical, Dental & Vision
  • Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Our Life and AD&D cover is a multiple of three times your annual basic salary.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons


William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.


Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at

William Grant & Sons

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