Senior Communications Manager

Job Introduction

Within the UK, we have an expert team of specialists within consumer connections that work with our agency partners to make our portfolio of brands the first to mind for consumers. You will be part of a culture that provides you with the freedom and opportunity to make a difference to your career and to our business, building brands including Hendrick’s Gin, Glenfiddich and Monkey Shoulder. This role forms part of the UK Marketing function, who are collaboratively responsible for building our brands and delivering the marketing vision; ‘put people at the heart of our brands, building them for enduring fame’.



Main Responsibility

A hands-on role that leads the development and execution of the WG&S UK PR plans to ensure that our brands are the first to mind for consumers. This role will lead PR activities within the UK and be responsible for brand activation through Earned communications including consumers, customers, influencers, partners, and colleague engagement.

  • Partner with brand teams to develop consumer and trade PR plans that drive brand growth and make our portfolio of brands the first to mind for consumers and trade audiences.
  • Own the annual activation and cultural calendar for the portfolio including brand tentpole moments and key cultural occasions to ensure we drive relevance with consumers at the right moments.
  • Deliver consumer-centric, insight-driven integrated campaigns that have a clear role for Earned Communications, synchronising with paid media and owned activity.
  • Manage the WGS UK relationship with PR agency partners, including driving the direction, scope development and ongoing performance evaluation.
  • Manage PR agencies active participation in Inter-Agency Team workstreams, ensuring a high standard of planning and execution and evaluating performance.
  • Day to day management of press office including coverage monitoring and reporting, managing press enquiries, coordinating all press release and product mailings.
  • Lead the measurement and evaluation of all PR campaigns, integrating with the wider campaign and brand objectives and taking accountability for full analysis and learning agenda.
  • Collaborate with Advocacy & Events Senior Manager and Head of Connections Planning to ensure fully integrated plans and realise full value of activities.
  • Manage and control annual PR budget and brand investments in line with UK Marketing strategy.
  • Lead the corporate communications function within the UK, being key point of contact for internal community, including crisis management and managing internal events.

Our Ideal Candidate

Our ideal candidate will be a proven Communications leader who can build and develop powerful communications plans within a dynamic environment. You must have demonstrable experience collaborating within a matrix organisation, with strong agency management skills. A proven ability to develop consumer-led plans and activation, with expertise in measurement and evaluation.

  • Strong background of communications management in particular PR and influencer
  • Strong stakeholder management skills
  • Excellent presentation and communication skills
  • Strong experience with consumer-insight led planning and activation
  • Proven ability to clearly define objectives and evaluate and monitor PR Campaigns
  • Self-reliance and interpersonal skills to interact at all levels of the business



What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
  • Private Healthcare and Doctor@Hand (remote GP service).
  • Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Our Life Assurance cover is a multiple of eight times your annual basic salary.
  • Product allocation so that you can enjoy our fantastic portfolio of brands.
  • Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
  • Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons


William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.


Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at

William Grant & Sons


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