Job Introduction
Within the UK, we have an expert team of specialists within consumer connections that work with our brand teams and agency partners to make our portfolio of brands the first to mind for consumers. You will be part of a culture that provides you with the freedom and opportunity to make a difference to your career and to our business, building brands including Hendrick’s Gin, Glenfiddich and Monkey Shoulder. This role leads Advocacy within the UK as part of the UK Marketing function, who are collaboratively responsible for building our brands.
Main Responsibility
A hands-on role leading the UK advocacy strategy development and implementation to build a strong advocacy vision, oversee execution of powerful programming by driving our people and brand presence. From coordinating our team of brand ambassadors to the management of flagship events and portfolio advocacy programmes, making our portfolio of brands the first to mind for consumer and the trade, as well as engaging key influencers, partners, and colleagues.
Build a strong vision:
- Define and execute the UK advocacy strategy to make our brands the first to mind for the trade community.
- Lead the UK’s trade advocacy strategy and flagship programme, the 1887 Collective, designing and delivering the strategy and programme with key stakeholders, ensuring internal and external promotion, both locally and globally in collaboration with agency team.
- Partner with the UK Marketing Team as part of Integrated Business Planning and brand plan execution to identify the role for advocacy and articulate key activities across the annual plan.
- Work with Ambassador team to define activity calendar, secure bartender partnership and build amplification plans.
- Lead the digital agenda with a clear role for Advocacy including activation, amplification, and capability.
Execute powerful programmes:
- Be the lead UK point of contact for the UK Brand Ambassador team, coordinating brand advocacy plans, content creation, regular meetings, portfolio initiatives and cultural advocacy programming.
- Support Ambassadors build Advocacy programmes in line with big bets, ensuring that each has clear measurement and multichannel consideration.
- Drive flagship brand advocacy programmes and campaigns and integrate with broader Connections Plans
Drive our people and presence:
- Nurture, develop and mentor team of Ambassadors with clear Personal Development Plans including digital agenda, touchpoint planning, training requirements and career development.
- Drive positive culture of the Ambassador team, through regular meetings and city trade tours.
- Identify Industry key influencers and creators by brand to build long term relationships and partnerships for brand initiatives.
- Drive cross functional support to the business, supporting the Route To Consumer agenda, customer marketing teams as well as cultural and brand advocacy.
Our Ideal Candidate
Our ideal candidate will have strong advocacy and community building experience who can build and develop powerful plans within a dynamic environment. You must have demonstrable experience collaborating within a matrix organisation, with strong people coaching and influencing skills. A proven ability to build brands via advocacy across established and innovation brands, with creative flair.
- Strong stakeholder management skills
- Excellent presentation and communication skills
- Proven ability to clearly define objectives and evaluate and monitor activity
- Self-reliance and interpersonal skills to interact at all levels of the business
- Proven ability in coaching and mentoring individuals and teams
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
- Private Healthcare and Doctor@Hand (remote GP service).
- Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Our Life Assurance cover is a multiple of eight times your annual basic salary.
- Product allocation so that you can enjoy our fantastic portfolio of brands.
- Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
- Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive.
William Grant & Sons
