Regional Brand Ambassador – Monkey Shoulder, SEA

Job Introduction

To fully embody the brand and values of Monkey Shoulder, building a strong brand presence in SEA through authenticity, passion, credibility and influence.

Main Responsibility

•    Partner with Global and in market Brand Ambassadors to share best practices and work closely as part of the Monkey Shoulder brand team to help shape brand strategy and initiatives in the region to deliver brand and business goals  

•    Identify and lead partnerships and collaborations within Monkey Shoulder passion points to drive cultural relevance for the brand in key markets in the region 

•    Actively contribute to personal and brand social platforms in line with Monkey Shoulder brand guidelines to be a credible voice for the brand in the digital space

•    Support the Commercial teams, On-Trade Specialists and in market teams to identify and establish strong relationships with key accounts with agreed KPIs in place and execute consistently with local relevance

•     Partner with in market teams to execute regional advocacy platforms for bartenders and trade to create a community of loyal advocates across priority segments 

•    Collect market intelligence and analyse trends across consumer groups, and share this with local teams to enable clear KPI, M&E and strategic prioritization is achieved through insights and learnings 

•    Proactively identify opportunities for improving brand presence and driving distribution, including actively selling in the brand where needed through activations and initiatives

•    Develop training programs to support product and brand knowledge in line with brand personality

•    Create and deliver brand experiences to consumers directly at events (live or virtual), providing education on brand, category and lifestyle around brand 

•    Drive trial and recommendation among target consumers and bring the brand personality to life

•    Build and manage networks of key influencers to further amplify brand conversations

•    Be the face of the brand and source of brand knowledge to our internal teams (and agencies), engage through campaigns and platforms, and embodying the brand at all times

What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous holiday entitlement.
  • Private Healthcare for employees (including dependents), dental cover and annual health screenings.
  • Pension provision for local nationals is addressed by the statutory Central Provident Fund (CPF). Alternative pension arrangements are available for non-locals.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Private Life Assurance and Total Permanent Disability cover.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons


William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.


Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at

William Grant & Sons


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