On-Trade Specialist

Job Introduction

Act as a specialized educational and commercial resource who partners with local market distributor partners and teams to help drive rate of sale through key accounts. Identifies and capitalizes on opportunities for broader distribution through focus on educational excellence, advocacy, and specialist menu listings within identified segments.

Exercise a high degree of persuasion to promote product quality and heritage through staff education, events as well as in building a relationship with target consumers and creating community within the trade.

Main Responsibility

  • Establish relationships with and educate Key Accounts in order to improve merchandising, distribution and drive volume of brands through activations and menu listings.
  • Drive on-trade business through engaging consumers, bartenders, sommeliers, restaurant managers with tailored training programs: visibility drivers, competitions and events, and other appropriate activations (e.g. guest shifts, collaborations, temporary menus)
  • Be the face of mixology of WG&S in the On-trade for trade and consumers in events, tastings, social media etc.
  • Deliver minimum execution standards (MES) within your customers/channels and segments and ensure timely measurement via salesforce automation (SFA) or other forms of data capture.
  • Proactively analyse available data (distribution, sell through, uplifts, minimum execution standards progress etc) to build and execute against objectives.
  • Be fully aware of market trends (consumer, competitor, macro-economic) in order to provide insights and identify opportunities.

Our Ideal Candidate


  • Results-driven, highly motivated individual and ability to work with minimum supervision
  • Good understanding of Commercial and/or Trade Marketing concepts and functions
  • Strong and good interpersonal, communication and relationship building skills
  • Possesses strong, professional and positive work ethic, with ‘can do’ attitude


  • Possesses good business acumen, entrepreneurial mind set and sound commercial judgement
  • Self-reliant, tenacious and creative problem solver with a flexible, entrepreneurial approach

What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous holiday entitlement.
  • Private Healthcare for employees (including dependents) and dental cover.
  • Pension provision for local nationals is addressed by the statutory Employees Provident Fund (EPF).
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Private Life Assurance and Total Permanent Disability cover.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons


William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.


Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.


William Grant & Sons


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