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Marketing Manager



Do you have a passion for whisky? Are you looking for a fantastic opportunity to work on a dynamic brand? Our China Marketing team is looking for a rare character to learn and be challenged as part of a highly motivated, trusted team at the heart of a thriving business to support and partner as our Marketing Manager, The Balvenie.

The Marketing Manager will manage The Balvenie brand with direct responsibility for developing and achieving brand objectives, with a clear focus on driving brand vision and equity. This role is responsible for the positive development of the brand, driving sustainable brand growth, brand equity, consumer commitment and brand profitability through disruptive and engaging consumer and channel programmes.


  • Deliver agreed Brand targets through sound financial planning, project resource management, alignment of systems and processes and effective direction of brand advocacy activity.
  • To manage and evaluate high quality Brand Marketing plans and activities to drive achievement of Brand targets and build Brand equity.
  • To drive execution of Brand Strategy, priorities and objectives, annual marketing plans and activities and provide updates on competitive position of brands to key internal stakeholders.
  • Maintain excellent relationships with key internal and external stakeholders (including Brand Owners and commercial team) in order to optimise delivery of activities and facilitate timely, relevant communication
  • Agree, monitor and review annual plans, targets and budget ensuring effective financial planning
  • Be continuously alert to changes, issues and opportunities in the broader market, evaluate and recommend solutions and implement changes to agreed plans in order to optimise return
  • Manage functional A&P budget with accountability for Brand P&L
  • Lead and own NPD / Gifting / VAP solutions
  • Management of Brand Ambassadors where applicable; ensure alignment of Brand Ambassador activities with local/global brand strategies


Our ideal candidate brings strong brand management experience at a world-class FMCG company or alcohol beverage company, ideally both.  In addition, our ideal candidate has a demonstrated track record of leading projects from strategy to execution to evaluation as well as managing a large number of agencies and stakeholders. WG&S looks for innovative and entrepreneurial professionals with fresh new ideas and an understanding of the marketing mix. Strong influencing skills are essential to this role. Full profile of the role can be found in the attachment below.


  • 我们提供有竞争力的薪酬和福利,旨在促进员工的经济福利,包括奖金计划。
  • 我们的员工享受优厚的假期待遇。
  • 补充医疗保险,包括住院津贴和年度身体健康体检。
  • 由本土法定养老金政策提供。
  • 我们的员工援助计划为从医疗、财务和法律到家庭和家庭问题的日常事务提供实际、公正的支持。
  • 公司产品津贴,让您和您的亲朋好友可以享受我们来自于不同产品组合的神奇体验。
  • 每位员工每年都有机会申请捐赠资金,用于他们筹集资金、自愿投入时间或个人捐赠的慈善机构。
  • 学习资源能帮助你成为最好的自己。



William Grant & Sons:罕见人才大放异彩的大本营。


William Grant & Sons 立志做为发展且实现理想抱负的家园,每位同仁拥有各自的特质、技能、经验和视角,我们无不珍视。多元与包容是William Grant & Sons经营与管理的重要原则。秉持公司目标及理念,力求创造良好的工作环境,让同仁尽其所能,全心投入工作。



多样性和包容性是我们William Grant & Sons行事方式的核心,并与我们的目标以及企业价值观完全一致。我们希望能确保我们招聘流程的包容性。如果您有任何问题,或者需要申请相关支持,请与我们取得联系。因此,请在recruitment.enquiries@wgrant.com与我们的HR团队联系。


William Grant & Sons

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