Marketing Manager

职位介绍

The Marketing Manager will manage the Balvenie brand with direct responsibility for developing and achieving brand objectives, with a clear focus on driving brand vision and equity. This role is responsible for the positive development of the brand, driving sustainable brand growth, brand equity, consumer commitment and brand profitability through disruptive and engaging consumer and channel programs.

主要职责

• Deliver agreed Brand targets through sound financial planning, project resource management, alignment of systems and processes and effective direction of brand advocacy activity.
• To manage and evaluate high quality Brand Marketing plans and activities to drive achievement of Brand targets and build Brand equity.
• To drive execution of Brand Strategy, priorities and objectives, annual marketing plans and activities and provide updates on competitive position of brands to key internal stakeholders.
• Maintain excellent relationships with key internal and external stakeholders (including Brand Owners and commercial team) in order to optimize delivery of activities and facilitate timely, relevant communication.
• Agree, monitor and review annual plans, targets and budget ensuring effective financial planning.
• Be continuously alert to changes, issues and opportunities in the broader market, evaluate and recommend solutions and implement changes to agreed plans in order to optimize return.
• Manage functional A&P budget with accountability for Brand P&L.
• Lead and own NPD / Gifting / VAP solutions.
• Management of Brand Ambassadors where applicable; ensure alignment of Brand Ambassador activities with local/global brand strategies.

理想候选人

• Qualified to degree level or equivalent within a marketing component
• Proven experience of brand leadership, including responsibility for creating brand strategy and full market mix development and activation for a premium brand.
• Excellent presentation and communication skills, takes a confident proactive approach and is consistently reliable in delivery
• Successful third party relationship management
• Innovative and entrepreneurial approach with a fresh mindset
• Strategic thinker and influencer
• Strong business acumen with strategic, analytical and planning skills.
• Experience of P&L analysis and key financial metrics advantageous

Desirable:

• Previous experience working with world class beverages/in the alcohol industry OR luxury brands advantageous.
• Experience in global project management preferred.

我们可以提供你?

• 我们提供有竞争力的薪酬和福利，旨在促进员工的经济福利，包括奖金计划。
• 我们的员工享受优厚的假期待遇。
• 补充医疗保险，包括住院津贴和年度身体健康体检。
• 由本土法定养老金政策提供。
• 我们的员工援助计划为从医疗、财务和法律到家庭和家庭问题的日常事务提供实际、公正的支持。
• 公司产品津贴，让您和您的亲朋好友可以享受我们来自于不同产品组合的神奇体验。
• 每位员工每年都有机会申请捐赠资金，用于他们筹集资金、自愿投入时间或个人捐赠的慈善机构。
• 学习资源能帮助你成为最好的自己。

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