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Luxury Experiences Manager - Digital

Please Note: The application deadline for this job has now passed.

Job Introduction

Develop the Established & Affluent (U/HNWI) client CRM infrastructure for The Distillers Library and wider WG&S Rare Spirits portfolio >500 GBP, including DTC online feasibility. Build the Rare Spirits CRM & Social programming, building the client facing communications, online and physical experiences and expanding the client community in line with brand guidelines. Custodian of the global digital black book database.

Main Responsibility

  • Develop the digital black book CRM infrastructure for The Distillers Library (TDL) and wider Rare Spirits portfolio (eg. Auctions, brand launches) in partnership with the Head of Asia ACE and market leads.
  • Define, implement, and track integrated marketing and CRM program KPIs.
  • Partner with Head of Asia ACE to develop and deploy DTC online feasibility eg.
  • Collaborate with markets and GBTs to ensure the Rare Spirits digital experiences plan is executed and in line with brand guidelines.
  • Scope and develop the digital / social marketing and CRM client-facing communications in line with brand guidelines.
  • Proactively build the HNWI client community through digital and physical experiences eg. TDL, events, purchases. Build and maintain our KOL communities.
  • Custodian of the global HNWI digital black book database. Embed the digital black book client engagement process into TDL operations. Build and maintain the growth of the client database in-market and global private clients that contains relevant and compliant client information.
  • Ensure data privacy compliance with support from WG&S legal team.
  • Support the agenda of the Global Rare Experiences team, ensuring timely progress against objectives, efficient deployment of resources and budgets.
  • Adhere to relevant WG&S’ reporting standards and governance procedures, providing information and insights, and participating in meetings related to performance management and business planning as per the William Grant Way (WGW).

What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous holiday entitlement.
  • Private Healthcare for employees (including dependents), dental cover and annual health screenings.
  • Pension provision for local nationals is addressed by the statutory Central Provident Fund (CPF). Alternative pension arrangements are available for non-locals.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Private Life Assurance and Total Permanent Disability cover.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons


William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.


Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at

William Grant & Sons

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