Luxury CRM Manager - SEA

Job Introduction

Own and manage the Luxury CRM database across SEA markets including Singapore, Thailand, Malaysia, Indonesia, Vietnam. Responsible for the development of Luxury CRM for SEA, driving data capture across the consumer journey, drawing insightful analysis and advising on system enhancements.

Main Responsibility

CRM Activation 

• Partner with SEA marketing teams to develop and manage communications campaigns focused on the luxury portfolio to drive affinity towards our brands. 
• Partner with SEA luxury commercial teams to generate revenue through sales of ongoing luxury variants and new high-age releases by driving and managing brand/story led CRM campaigns. 
• Own and lead the development of all salesforce campaigns for SEA, including but not limited to designing digital consumer journey touchpoints to support all luxury activations, focused on delivering a best-in-class user experience. 

CRM Data Analytics and Governance 

• Own and develop dashboards to identify most valuable consumer segments, analyse and effect continuous improvement of service and business performance. • Super user to govern data access right per Digital Blackbook Data Agreement. 
• Champion data quality and integrity, partnering with Private Client Managers in the region to ensure customer data policy compliance and accuracy of dashboards with data analysis. 
• Partner with supply chain and finance teams to proactively upkeep price books in the CRM system. 

CRM Development and Agency Management 

• Develop plans to drive a best-in-class Private Clients loyalty programme in partnership with the wider SEA Luxury team. 
• Drive and manage consumer data acquisition and retention initiatives in SEA in line with business objectives. 
• Manage and own agency relationships to ensure the effective and cost-efficient operation of the Luxury CRM system, focused on delivery of business objectives. 
• Review technical agreements/subscriptions with respective service providers as required.

What we can offer you

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement.
• Private Healthcare for employees (including dependents), dental cover and annual health screenings.
• Pension provision for local nationals is addressed by the statutory Central Provident Fund (CPF). Alternative pension arrangements are available for non-locals.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
• Private Life Assurance and Total Permanent Disability cover.
• Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
• Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.