Job Introduction
To create and lead the implementation of the SEA Marketing strategy, Brand building principles and omnichannel approach to build long term equity, maximize growth opportunities and sustainable enduring profit growth across the WG&S portfolio. Ensure the SEA Marketing team has appropriate tools, resources and create clear processes to manage the implementation of Global Brand strategies in SEA, respecting and adapting to local consumer and customer insights.
Main Responsibility
- Lead the Brand and Customer Marketing strategies aligned with Global guidelines, local market dynamics and the SEA business strategy
- Lead and develop a high performing and capable SEA Marketing team which champions brand value growth and manages and achieves long term brand health while balancing the short-term commercial growth drivers which contribute to financial delivery
- Externally engage with agencies and internal key stakeholders to ensure that all Marketing activity and programs are effective, relevant and compliant. Specifically, ensure WG&S is professionally represented to press, media, consumers and trade customers through integrated PR and Digital strategies
- Lead and direct the management of Brand P&Ls – assessing market priorities, investment levels, Brand plans, PR plans and strategic objectives to keep all Brands on their growth trajectories. Within this, effectively and efficiently manage and control the SEA Marketing budget to maximise return on investment and lead Brand pricing strategy aligned to Global Brand pricing guidelines
- Oversee the sign-off, implementation, monitoring and evaluation of local market plans based on clear consumer insight, journey mapping and deployment of motivation/occasion based content in order to achieve priority Brand KPIs, build Brand equity and ensure that marketing investment generates an increasingly positive return on investment
- Provide customer marketing and commercial planning expertise to the market (s), working with the RTC insights to ensure the market(s) have focussed action plans in place to drive commercial planning and execution maturity (Right Places, Right Job, Right Skills, Efficiently and Sustainably)
- As a member of the SEA Leadership Team, responsible to contribute more broadly to the achievement of Budgets, LE’s and 5YP ambitions, partnering with the Regional Managing Director – SEA & ANZ, Head of Finance and Commercial teams to develop, implement and achieve the SEA business strategy
- Play a leadership role within the wider WG&S Marketing community and accountable for managing the relationship with Regional & Global Marketing teams
- Lead key meetings within the operating rhythm (Lockdown Meetings, Quarterly Sales Briefings, Commercial Forums, Learning Forums)
- Drive the innovation agenda in SEA, championing the brand innovation process with Global and in-market teams
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement.
- Private Healthcare for employees (including dependents), dental cover and annual health screenings.
- Pension provision for local nationals is addressed by the statutory Central Provident Fund (CPF). Alternative pension arrangements are available for non-locals.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Private Life Assurance and Total Permanent Disability cover.
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
