Director, Shopper Marketing

Job Introduction

We are looking for a Director, Shopper Marketing who will lead and deliver US commercial programming vision and strategy through development of shopper insight-led omni-channel programming and tools. Analyze program & strategy results, budgets and execution to drive clear insights and optimization for future commercial programming and tools. 

Main Responsibility

The Director, Shopper Marketing will lead development and delivery of point-of-sale tools for all commercial programming. Ensure point-of-sale delivers effective shopper communication, provides cut -through in a crowded retail and/or on-premise environment, is premium, cost effective, planned/ ordered using route to consumer opportunity analysis.  They will work closely with the Commercial Planning Director and Global Head of Commercial Planning to develop and lead execution of annual planning process, timelines, commercial calendars, templates, budget guidelines and presentation sessions. They will also provide shopper marketing thought-leadership for US organization through trend reporting and research studies. Champion commercial excellence and shopper marketing principles across the US & Global business through best practice sharing and illustration of the effectiveness of strong shopper and insight-based executions.

Our Ideal Candidate

Our ideal candidate is required to bring 7-10 years of experience in brand, trade/shopper and/or region marketing in the spirits or consumer packaged goods industry. In addition, our ideal candidate will clearly demonstrate strategic thinking and the ability to create strategic plans, prioritizing choices where appropriate and have strong problem solving skills.

What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous vacation entitlement.
  • Comprehensive Private Healthcare that includes Medical, Dental & Vision
  • Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Our Life and AD&D cover is a multiple of three times your annual basic salary.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons


William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.


Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at

William Grant & Sons


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