Job Introduction
Deliver commercial marketing excellence at the point of purchase and head office with key GTR retail customers in the relevant geography. In consultation with the Regional Marketing Manager, supports the Regional Manager with customer relationships, leading the marketing strategy with the relevant customers, and acting as the key interface in store for the category and brand marketing support teams. Advocacy lead for GTR with the GTR Brand Ambassador as a direct report.
Main Responsibility
- Be experts in retail commercial excellence, and drive quality of execution at operational and store level with customers.
- Secure and follow up key initiatives and activations as well as monitoring and evaluating competitor activity in the relevant customers.
- Own and take responsibility for the post-review process by measuring and evaluating activity using the templates provided in monthly commercial reviews
- Work with the Central Customer Marketing team to deliver global customer activity and support through the execution planning process
- Establish strong regional relationships with the key airport retail and operational teams, influencing them to build brand value.
- Lead customer engagement plan through brand immersions/trade shows to inspire customers and sell in annual plans.
- Work with marketing agency partners (e.g. HRG) to deliver specific global customer activity and support NPD launches.
- Manage and optimize performance of brand ambassador/promoter agency staff through setting targets and incentives programmes and training programmes.
- Audit retail outlets based on sales execution standards (price/ promotion/ range/ merchandising) to ensure compliance to our category and brand guidelines, and customer JBP’s.
- Proactively identify category, promotional and Brand Building opportunities within outlets in order to gain additional promotions and visibility (both temporary and permanent) at local level, and work with the Regional Director and Regional Manage to maximise value.
- Manage, monitor and evaluate A&P budget (through quarterly M&E review).
- Provide conduit/link with other regions that customer covers to ensure consistency and reliable contact for the customer/s Merchandising team to call upon.
Our Ideal Candidate
Essential:
- Previous experience of working with Key Accounts
- Working knowledge of domestic and Travel Retail
- Working level of English Language proficiency
- Cultural awareness with the ability to adapt communication style as needed
- High level of inter personal skills
- Willingness to travel Globally
Desirable:
- Spirits industry knowledge and experience
- Second regional language, e.g. Mandarin or Thai
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement.
- Private Healthcare for employees (including dependents), dental cover and annual health screenings.
- Pension provision for local nationals is addressed by the statutory Central Provident Fund (CPF). Alternative pension arrangements are available for non-locals.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Private Life Assurance and Total Permanent Disability cover.
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
