Job Introduction
Role Purpose
This role will lead, strategy, planning and delivery for the Customer Marketing Function across all channels in India. Working in tandem with Sales and Brand teams to create consumer/shopper facing activation plans and formats at the point of purchase and consumption to increase consideration/conversion. This critical senior position is responsible to bring – “strategy to action” for the long term growth of our brands and will be part of the commercial leadership team, whilst working closely with the central brand team. Will be responsible for all future and current planning of Customer Marketing plan/budgets and delivery in India.
This role is responsible to lead a team that implements the CM plans across all channels of Off and On trade including the light house channel. In addition work closely with the Key Accounts and regional sales teams. In addition, this role will focus on “Third Space” of events and brand advocacy, besides being the owner of all M&E across all channels.
This role will seamlessly work with internal and external stakeholders while developing strategies for innovative activations and promotions in line with the AOP.
Main Responsibility
Accountabilities
- Lead the Customer Marketing planning and execution and create all long term and immediate Customer Marketing plans across channels. Lead strategy to action for all BTL plans across Off/On Premise nationally.
- Create and deploy activation strategy across the country in Key Accounts/Priority Channels (premium chains, stand-alone lighthouse,5-star hotels etc). Off /On trade –including the luxury agenda across relevant channels
- Lead the Route to Consumer (RTC) Work Stream; ‘Efficiently’– Measurement and Evaluations (M&E) of all promotional campaigns across all Channels, tracking, measuring and evaluating capturing learning/s vs ROI / achievement of objectives. Be the owner for reviewing and reporting BTL activations vs plans, spends vs budgets
- Lead the RTC Work Stream– ‘Right Job’/”Geographic prioritisation” - Effectively use demand sensing, for consumer/shopper trends & insights while creating/reviewing channel segments , brand x channel prioritisation and creating the right Minimum(MES) and Activation(AES) Execution Standards for each brand x channel x Tier.
- Manage A&P-in line with the annual plan for each channel and stage of brand as well as macro category/consumer/retail trends.
- Create a CRM program to build strong relationships with key customers in Off/On Premise accounts (Including with business owners, general managers, F&B, Purchase and operations to enhance long term business.
- Create and own all process and governance for BTL spends. Be an active part of the Purchase committee.
- Apply an external lens to all decisions, monitoring environment and trends through market intelligence- including promotions, visibility and offers. Assess impact on our brands and plans, and create appropriate plans.
- Work with the broader Customer marketing team to implement a flexible and useful set of tools (such as customer engagement selling and channel activation) across channels planning resources and A&P in line with local brand x channel x geographic prioritisation.
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement.
- Private Healthcare for employees and dependents
- Pension provision for local nationals is addressed by the statutory Employees’ Provident Fund.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Private Life Assurance
- Product allocation so that you can enjoy our fantastic portfolio of brands.
- Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
