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Consumer Insights Manager

Please Note: The application deadline for this job has now passed.

Job Introduction

Our team is growing!  The US Analytics Team is increasing our influence within our global community, and we are now fully supporting our US Marketing and Commercial teams with direct knowledge and insights support.  Through our work, we better understand the consumer and shopper along with the efficacy of our marketing and sales efforts. 

Main Responsibility

Supporting our marketing and commercial teams with procurement and stewardship of quantitative and qualitative research, steward our US Brand Health Tracking and support measurement of  marketing and promotion efforts.  Additionally, collaborate with global partners on all global K&I projects and support roll out and organizational acceptance of major initiatives like demand sensing. 


Our Ideal Candidate

Trust and respect are vital in this team. We work alongside one another and we look after each other as we go. It is important that our new team members are self-starters with ability to understand processes, learn new systems quickly and work efficiently and effectively.  You will have 5+ year of experience and have direct experience in a knowledge and insights roll at a consumer goods manufacturer or worked for a market research agency working on quant and qual research directly. The salary range for this role based out of our New York City office is $144,900 - $162,357.

Other skills and qualifications include the following.


  • 5+ years of direct experience at a research agency or in a Knowledge and Insights role at a consumer goods manufacturer
  • Education: Bachelor's degree required
  • Skills: Must have deep experience in execution of first person research including but not limited to Focus Groups, Ethnographies, Usage and Attitude Studies, Conjoint Analysis, other quantitative and qualitative research
  • Direct experience in execution of measurement studies such as cross media are creative pre-testing
  • Proven track record of influencing an organization based on results of consumer research
  • IS Systems: Advanced knowledge of Microsoft Excel, PowerPoint, Word. 
  • Strong communication, organizational and task management skills
  • Strong influencing & leadership capabilities
  • Effective teamwork and interpersonal skills
  • Orientation to detail, with a specific focus on accuracy
  • Ability to multi-task many items at once in a deadline driven environment
  • Creativity and innovative thinking in approach to processes, analytics and problem-solving


  • Spirits: Working knowledge of adult beverage categories and retail and on-premise outlets
  • Experience managing econometric studies like Marketing Mix Modelling and Price Elasticity
  • Direct experience in evaluation of new products and innovation

What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous vacation entitlement.
  • Comprehensive Private Healthcare that includes Medical, Dental & Vision
  • Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Our Life and AD&D cover is a multiple of three times your annual basic salary.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons


William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.


Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at

William Grant & Sons

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