Brand Manager (De Kuyper, Cocktails)

Job Introduction

To support the development, delivery of local implementation of the Global Marketing Strategy for the brands – both WG&S owned and agency (De Kuyper). Championing and owning the development and delivery of specific secondary brands within the challenger portfolio – focus on Vodka and Grants. Drive sustainable brand growth, brand equity, consumer commitment and brand profitability through disruptive and engaging consumer and channel programmes across all brands.

Main Responsibility

  • Deliver agreed Brand targets through sound financial planning, project resource management, alignment of systems and processes and effective direction of brand advocacy activity
  • To assist with execution of Brand Strategy, priorities and objectives, annual marketing plans and activities and provide updates on competitive position of brands to key internal stakeholders
  • To champion specific brands and own the development of growth strategies into implementation
  • To direct and deliver the reporting of Strategy into Action and Performance on a regular basis to agency brand principle in De Kuyper
  • To develop and execute the Cocktails strategy for the WG&S portfolio
  • Regularly communicate brand progress against plans to Marketing Manager and share best practice with wider marketing team both locally and the global brand teams
  • Maintain excellent relationships with key internal and external stakeholders to optimise delivery of activities and facilitate timely, relevant communication
  • Be continuously alert to changes, issues and opportunities in the market, evaluate & recommend solutions and implement agreed changes to plans to optimise return
  • Effective management of A&P budget
  • Lead and own NPD / Gifting / VAP solutions for the brands
  • Strengthen relationships with GBTs to deliver locally aligned brand executions
  • Alignment of Brand Activation activities with local/global brand strategies

Our Ideal Candidate


  • Bachelor's degree in Business Administration or Marketing
  • 4 years + experience
  • Proven experience of creating brand strategy and full market mix development and activation for a premium brand
  • Demonstrable experience of full P&L analysis and comfortable with key financial metrics
  • Excellent presentation and communication skills (essential)
  • Confident proactive approach and is consistently reliable in delivery (essential)
  • Strategic thinker and influencer


  • Effective teamwork and interpersonal skills
  • Experience of project management
  • Strong influencing skills and a bias for action
  • Solution-oriented with practical creativity
  • Proven ability in generating unique and compelling marketing ideas and strategies
  • Ability to work independently and as a team, with little supervision
  • Demonstrates the initiative necessary to handle multiple projects in a timely manner
  • Demonstrated ability and knowledge of various software packages, particularly all Microsoft Office applications (specifically Excel & Access) and Adobe creative suit is an advantage but not essential

What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous holiday entitlement.
  • Private Health insurance
  • Superannuation (company contribution of 10.75%)
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Private Life Assurance and Total Permanent Disability cover
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons


William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.


Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at 


William Grant & Sons


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