Brand Ambassador - Glenfiddich

Job Introduction

To generate sustained knowledge, passion and commitment for Glenfiddich amongst consumers, customers and the media in India in order to maximise visibility, top of mind awareness and build a strong brand presence in the marketplace in line with WGSI business targets.

Main Responsibility

• Plan, deliver review and evaluate agreed range of activities to increase awareness and knowledge amongst customers and current/prospective consumers of Glenfiddich Brand in line with Brand profile, current Brand plan and budget
• Build strong working relationships with agencies, customers and internal stakeholders in order to optimise opportunities to deliver value adding activities and increase product visibility
• Ensure, through a range of activities, that customers are equipped to serve and promote the Brand to consumers, enabling them to become champions/ambassadors for the Brand
• Proactively identify opportunities for improving brand presence and driving distribution.
• Provide input to brand plans in prioritising investments and evaluating Brand initiatives
• Be the face of the brand and source of brand knowledge to our own employees (and extended community), to help with internal brand building
• To build a community of brand followers using digital channels and PR

Our Ideal Candidate

Essential:

• Interest driven by curiosity about the category and industry

• Spirits industry knowledge and experience desirable

• Digital and social networks influencer in his/her community
• Ability to build sustainable rapport with key contacts within the business and wider consumer group, in formal and informal (social) settings
• Ability to express self in a clear, succinct, compelling and energetic manner in individual and group situations, adjusting language and style to capture the attention of the audience and organizational skills
• Skills in leading and motivating people to achieve individual, team and project results
• Champion of new ideas and initiatives; ability to identify new business opportunities and makes them a reality

Desirable:

• Strong integrity and social skills to effectively develop and manage business relationships
• Cultural sensitivity and curiosity with ability to adapt in various working environments

• A passionate presenter who is credible and able to inspire the market whisky consumers/enthusiasts
• Self starter with an entrepreneurial spirit
• Team player – able to work across different informal teams and good at nurturing relationships, internal and external

What we can offer you

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement.
• Private Healthcare for employees and dependents
• Pension provision for local nationals is addressed by the statutory Employees’ Provident Fund. 
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
• Private Life Assurance
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.