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Area Sales Manager – North East

Job Introduction

Manage distributor and selected On & Off trade customers to drive the WG&S portfolio in order to gain new listings, improved positioning and display at point-of-sale opportunities. Manage compliance levels across the trade and build long term business relationship with our customers.

Main Responsibility

• Implement sales strategies and formulate business plan for all customers to deliver on Budgeted Sales for the territory.
• Ensure execution of Annual Marketing/Promotion Calendar, Achievement of Product Width of Distribution, to create Brand Visibility
• Establishing strong business relationship with distributor team and Trade Partners, to ensure ideal positioning and sales of our brands through Quality, Distribution and Visibility
•  Manage a set call cycle effectively to maximise productivity. This call cycle will include core customers as well as key account customers.
• Ensure M&E (Measurement & Evaluation – Return on Investment) of agreed Promotional spends executed in Market and analysed for Knowledge Management and providing feedback for continuous improvement in effectivity of promotions tailor made for respective market
• Manage trade spend and operating costs in line with budget.
• Provide bespoke opportunities/proposals to drive new opportunities on-trade.

• Reporting of competitor activity and best practices in category providing feedback to customer marketing executive /team so as to ensure continuous improvement and designing future promotions in line with trends.

Our Ideal Candidate

• Implement sales strategies and formulate business plan for all customers to deliver on Budgeted Sales for the territory.
• Ensure execution of Annual Marketing/Promotion Calendar, Achievement of Product Width of Distribution, to create Brand Visibility
• Establishing strong business relationship with distributor team and Trade Partners, to ensure ideal positioning and sales of our brands through Quality, Distribution and Visibility
•  Manage a set call cycle effectively to maximise productivity. This call cycle will include core customers as well as key account customers.
• Ensure M&E (Measurement & Evaluation – Return on Investment) of agreed Promotional spends executed in Market and analysed for Knowledge Management and providing feedback for continuous improvement in effectivity of promotions tailor made for respective market
• Manage trade spend and operating costs in line with budget.
• Provide bespoke opportunities/proposals to drive new opportunities on-trade.
• Reporting of competitor activity and best practices in category providing feedback to customer marketing executive /team so as to ensure continuous improvement and designing future promotions in line with trends.

What we can offer you

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous holiday entitlement.
  • Private Healthcare for employees and dependents
  • Pension provision for local nationals is addressed by the statutory Employees’ Provident Fund. 
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
  • Private Life Assurance
  • Product allocation so that you can enjoy our fantastic portfolio of brands.
  • Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

 

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.

William Grant & Sons

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